Director of Communications & Marketing

Schedule: 32-hour work week, 4-day full-time position

Pay Range: $85,000-$90,000/annually

Location: Remote (with periodic travel)

Employment Type: Full-time, salaried, exempt

Schedule: 32-hour work week, 4-day full-time position

Pay Range: $85,000-$90,000/annually

Hawaiian Community Assets (HCA) is a nonprofit organization dedicated to building the capacity of low- and moderate-income communities to achieve and sustain economic self-sufficiency, with a particular focus on Native Hawaiians. Through housing counseling, financial education, lending partnerships, housing initiatives, and innovative programming, HCA works to create long-term pathways toward economic resilience and housing stability across Hawaiʻi. As a Native Hawaiian-focused organization, HCA values adaptability, innovation, cultural grounding, collaboration, and commitment to community.

We operate in an evolving environment requiring both mission alignment and the ability to build systems that support organizational growth.

The Director of Communications & Marketing is responsible for the planning, execution, coordination, and performance of all marketing and communications activities across Hawaiian Community Assets (HCA). This role is responsible for developing marketing strategy and systems, launching and managing campaigns, generating qualified leads, supporting revenue goals, and translating the CEO’s narrative and organizational priorities into clear, culturally grounded, public-facing communications.

This is not a passive support role. The Director is expected to lead the marketing and communications function as an accountable operating system across HCA’s major organizational pillars:
Programs, Ua Hale Aʻela, Real Estate Brokerage, Fund Development, and Awareness/Education campaigns.

The Director owns marketing strategy, planning, campaign execution, brand consistency, content delivery, and performance tracking within CEO‑aligned direction. The role requires proactive planning, cross‑team coordination, vendor management, data‑informed decision‑making, and clear accountability for measurable outcomes.

The Director is responsible for ensuring communications and marketing work is actively planned, balanced, and executed across the following pillars. No pillar should be neglected or over prioritized without leadership alignment.

• Drive awareness, trust, and enrollment in HCA’s HUD-certified housing counseling, financial education, and financial capability programs.
• Position financial education and counseling as the backbone of HCA’s housing and economic self‑sufficiency model.
• Communicate clear client wins, measurable outcomes, and service pathways so families understand why and how to engage.
• Ensure messaging is culturally grounded, accessible, and prioritized toward Native Hawaiian communities while remaining inclusive of low‑and moderate‑income households statewide.

• Lead marketing strategy and campaign execution for Ua Hale Aʻela units and program pipeline.
• Generate qualified applicants for each available unit and ensure marketing reaches the right households, not just the largest audience.
• Coordinate with real estate and program teams so marketing launches align with unit readiness, occupancy goals, application timelines, and client qualification requirements.
• Track inquiry volume, qualification rates, lead sources, and cost efficiency for each unit or campaign.

• Build market awareness and trust for HCA’s real estate brokerage as a…