Global Brand Strategy & Marketing; GBSM Precision Medicine Lead, Senior Director

Join to apply for the Global Brand Strategy & Marketing (GBSM) Precision Medicine Lead, Senior Director role at Astellas Pharma

Join to apply for the Global Brand Strategy & Marketing (GBSM) Precision Medicine Lead, Senior Director role at Astellas Pharma

Description

Global Brand Strategy & Marketing (GBSM) Precision Medicine Lead, Senior Director

About Astellas

At Astellas, experience is coupled energised with a relentless challenger spirit.

Description

Global Brand Strategy & Marketing (GBSM) Precision Medicine Lead, Senior Director

About Astellas

At Astellas, experience is coupled energised with a relentless challenger spirit.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start-up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation.

We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers.

We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients.

The Opportunity

As the GBSM (Global Brand Strategy & Marketing) Precision Medicine Lead you will be responsible for driving the implementation of commercial Precision Medicine programs supporting Astella’s targeted therapies platform.

This position will report directly into the Head, SBM Precision Medicine (Strategic Brand Marketing - SBM), and will work in close partnership with cross-functional partners including Medical & Development (M&D), Companion Diagnostics (CDx) Partners, Global Marketing, Affiliate Marketing, Regulatory, Market Access and other functions to facilitate successful diagnostic launches.

This position can be based in the UK or EU4 major markets.

Hybrid Working

At Astellas we recognise the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimise the most productive work environment for all employees to succeed and deliver.



Key Responsibilities

• Providing commercial leadership to both Global and Regional teams which includes acting as the Strategy Lead for Select Biomarkers / Indications. Developing and leading Precision Medicine Strategy for select biomarker programs in lung and pancreatic cancer including Commercial CDx partner evaluation, Precision Medicine (PM) strategic plan / iGBP, launch planning, core global materials, KEEs, Diagnostic Testing Education and coordination with other PM colleagues to ensuring implementation and localisation in key geographies.
• Providing US Support: late-stage Biomarkers / Indications - oversee pull through of Precision Medicine launch/commercialisation strategy including DTE, market research, ad boards, material development and MLR review.
• Acting as the Global PM Above Brand Lead - CDx Partner commercial governance, cross-functional stakeholder management, Precision Medicine Enterprise strategy/metric development, diagnostic testing education (DTE) development process, Pathologist KEE strategy and Global channel strategy for affiliate adoption of Global diagnostic strategy.
• Leading the commercial evaluation…