Regional Marketing Director, APAC
Singapore, Singapore
Listed on 2025-10-08
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Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador -
Management
Join to apply for the Regional Marketing Director, APAC role at Wingstop Restaurants Inc.
Join to apply for the Regional Marketing Director, APAC role at Wingstop Restaurants Inc.
We’re not in the wing business. We’re in the flavor business. It’s been our mission To Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way, of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
WHAT WE'LL NEED
We are seeking a Director, Marketing, APAC who will:
- Work closely with the MD APAC and brand partners to create programs that will drive positive SSS, brand affinity and support further restaurant growth
- Launch best in class marketing execution in key new markets for APAC, including China, India, South Pacific and Central Asia. Ensure compelling brand positioning, outstanding creative execution, appropriate consumer targeting & pricing, 360 campaign execution and flawless launch execution.
- Work in conjunction with Senior Real Estate Manager and GSC design team to define best in class regional store design program for all APAC BPs combining global identity with meaningful localization.
- Develop annual marketing field plans consisting of the strategies, tactics and resources necessary to address business challenges and drive consistent results.
- Define LTO parameters for new and existing markets and help develop pantry of options to drive marketing calendar new news.
- Directly manage, develop and inspire a Field Marketing Manager (ie. future) to drive strategies and tactics.
- Be a part of APAC MD’s Senior Leadership Team and act as consult on all cross functional topics such as business development, team development, ways of working improvement.
- Work in close conjunction with other regional Marketing Directors, VP of brand and Sr Marketing Director of Brand Experience to provide regional support / contribution to big brand moments across the world ie. House of Flavor activations, global events activations etc.
- Gather, analyze and report business intelligence to help inform and shape future field marketing efforts.
- Keep WRI and BP networks up to date with the latest consumer, F&B and industry trends.
- Deep dive in to evolving digital trends to ensure our business and regional BPs can interpret and activate appropriate opportunities.
- Frequent use of a computer and other technology essential to the successful completion of your everyday role responsibilities. This may include working from home, our Singapore offices, or on-the-go.
- Frequent use of mental energy while gathering, documenting, analyzing, and communicating information with cross-functional colleagues, vendors, and extended Wingstop team.
- High levels of travel around the APAC markets.
WHAT YOU'LL NEED
- Experience in Marketing Leadership roles
- Experience managing a team
- Experience working with international franchisees
- Minimum 15 years marketing experience with direct experience in APAC.
WHO YOU ARE
No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast,…
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