Director, Marketing

The big picture: Axios is looking for a visionary, data-driven, and creative marketing leader to drive growth, shape product positioning, and elevate the Axios brand.

The role: The Director of Growth & Marketing will lead the strategy and execution behind how people discover Axios, engage with our products, and stay loyal over time. This includes ownership of newsletter acquisition, retention, and LTV — as well as lifecycle marketing, paid media, product marketing, and brand.

Why it matters: This role is central to Axios’s business and mission. You’ll turn audience insights, performance data, and brand storytelling into a unified marketing strategy that drives reach, engagement, and long-term value. Your work will shape how audiences discover Axios, experience our products, and deepen their relationship with our brand.

Full-funnel marketing strategy

• Own the full-funnel marketing strategy, spanning audience acquisition, retention, product marketing, and lifetime value growth.
• Translate market trends and audience insights into actionable brand and performance campaigns.
• Oversee the growth marketing budget leading pacing, forecasting, and strategic investment decisions across paid, brand and vendor relationships to maximize impact and ROI.
• Lead and develop a team of 2+ performance marketers, providing guidance, mentorship, and regular feedback to foster a culture of innovation and continuous improvement.

• Lead full-funnel campaigns across email, paid media, on-site, experiential, and partnerships, designed to drive subscriber growth and deepen audience engagement.
• Oversee creative development to ensure messaging is clear, consistent, and optimized for performance across channels
• Own go-to-market strategy for new newsletters and product launches, partnering with editorial and product to drive acquisition, share results, and optimize future rollouts
• Drive landing page testing and conversion optimization leading A/B and multivariate testing, collaborate with product teams on UX improvements, and shape a roadmap that increases conversion rates and accelerates growth
• Lead registration wall strategy — manage vendor partnerships, testing, and optimization efforts to convert anonymous visitors into known subscribers and expand the top of the funnel

• Lead the lifecycle strategy across onboarding, re-engagement, and win-back campaigns that build habits and deepen subscriber relationships
• Oversee churn reduction and list health through targeted segmentation, engagement campaigns, and retention strategies
• Identify and drive high-value actions (HVAs) that correlate with retention and increase subscriber engagement
• Optimize for LTV by testing messaging, timing, and channel mix to extend subscriber lifespans
• Collaborate with product, data, and editorial teams to enhance the subscriber experience and reduce friction across touchpoints

• Partner Data Insights and product teams to measure, analyze, and optimize marketing performance across the full funnel
• Advance Axios’s first- and third-party data strategies, including tagging, capture, and utilization across platforms
• Improve self-serve tools and dashboards that enable faster decision-making and performance visibility for the Growth & Marketing team

• 8+ years of experience in performance, growth, or product marketing, with deep expertise in B2C or DTC funnels across paid, lifecycle, and owned channels
• At least 5 years of experience managing high-performing teams, with a strong focus on mentorship, talent development, and collaboration
• Proven success driving growth and retention in a recurring revenue or newsletter-based business model
• Demonstrated ability to lead cross-functional initiatives and align marketing strategy with product, editorial, and business objectives
• Strong analytical and quantitative skills, with comfort in experimentation, segmentation, reporting, and translating insights into action
• Strategic mindset with the flexibility to pivot quickly in a fast-paced environment, balancing near-term performance with long-term brand value
• Direct…