Manager, Brand Communications and PR

Manager, Brand Communications and PR page is loaded## Manager, Brand Communications and PR locations:
Support Center - Akron, OHtime type:
Full time posted on:
Posted Todayjob requisition :
REQ 77194

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands:
Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox,  and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us.

We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside.  There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The PR Manager enhances and executes consumer media relations for Milestone & Gifting and Style & Trend Brands including, Kay, Zales, People and Banter and assists with corporate media relations, as needed. This role is an integral part of the Communications team that has responsibility for helping educate and drive our company’s business strategy across all stakeholders. Reports into the Sr.

Manager of PR for Kay, Zales, People and Banter. The PR Manager will work closely with cross-functional teams, including but not limited to marketing and merchandising to amplify their brand differentiation, products, and services on external and internal platforms.
While this is a remote role, there will be travel required. Including travel to events and Signet offices (Dallas, Texas and Akron, Ohio) as needed. Will also be expected to access PR offices in NYC as needed and have 1:1 meetings with media and key talent.
Please note that this is an evolving role and team and tasks may be added or changed overtime as strategies evolve.
*
* KEY REQUIREMENTS:

**** PRESS STRATEGY AND DEVELOPMENT:
*** Supports in evolving the overall consumer media relations strategy, executive positioning, and messaging for KZPB to advance their differentiation strategy holistically and by brand.
* Support the
** development and execution of PR strategies**, focusing on storytelling, media exposure, and product visibility, in an effort to increase brand consideration among key audiences
** MEDIA RELATIONS:
** CONSUMER AND BRAND (CORPORATE/SUSTAINABILITY & SOCIAL IMPACT) STORYTELLING
* Manages the daily consumer media relations activities including supporting relationships with local, national and trade media. This includes directing our external agencies.
* Creates and oversees Signet’s Daily email “The Cut” highlighting Signet’s corporate and consumer coverage, distributed company-wide
* Prepares opportunities for earned media to increase coverage with a focus on Tier 1 publications
* Writes an array of communications materials, including press releases, media pitches, interview briefs, and fact sheets and shepherds their review, often in time-sensitive situations.
* Executes sound judgment consistently; ensures all communications are accurate and appropriate.
* Builds targeted media lists and talent lists to ensure we are targeting the appropriate people for each initiative
* Works with merchandising and marketing to order PR samples and seeding materials that align with key business initiatives
* Weekly media scans and industry trends across pop-culture to inform decisions and strategies (social, media, culture, sports, fashion, etc.)
* Conducting weekly research on industry trends, competitor activities, and media coverage to inform PR strategies and identify opportunities across pop-culture, social media, sports, fashion, music, and more
* Consistent talent research to identify key partners
* Editor relationship building via seeding, events, and 1:1 meetings
* Actively presents new creative ideas for earned media and brand…