Marketing Director

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*** Current Employees:
If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.***##
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* Position Title:

** Marketing Director##
** Job Category:
** Limited##
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* Employment Type:

** Regular##
** Job Profile:
** Marketing Director (B)##
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* Job Duties:

** The Marketing Director provides strategic consultation to senior level administrators, driving a comprehensive marketing strategy that enhances the University’s reputation and attracts and retains students through innovative, data-driven approaches. This position leads the development and execution of integrated marketing plans across digital, print, social media, and video platforms, highlighting the institution and elevating its brand presence in a competitive regional marketplace.

Reporting to the Executive Director of University Relations and Communications, the Marketing Director will oversee brand strategy, market research, creative development, and measurable marketing initiatives that align with institutional goals.

This role offers the opportunity to collaborate with senior leadership, campus partners, and external agencies to strengthen the university’s identity and ensure consistent, impactful messaging across all platforms. The Marketing Director will also apply knowledge of artificial intelligence and other emerging communications technologies to enhance and integrate traditional marketing methods. This position will lead and develop the marketing team while fostering a positive and creative work environment.

The ideal candidate is a strategic thinker and team leader passionate about building brand distinction and driving results through innovation and collaboration.

Hybrid remote work may be available after the successful completion of the initial training period. Please note that the remote work policy is subject to change at the discretion of the department or university.

Universities of Wisconsin also offers an extremely competitive benefits package for 2026 that includes:
* Health plans, currently starting at $45 per month.
* 176 hours of vacation per year (prorated for start date).
* 36 hours of personal holiday, and 9 legal holidays (prorated for start date).
* 176 Hours of sick leave for first 18 months. After this period, employees can earn up to 96 hours per fiscal year. Accumulates without limit and does not expire.
* Paid parental leave after six months of continuous employment.
* Wisconsin Retirement System (pension) with 7.2% employer contribution for 2026.All employment benefits are subject to change. A full list of current benefits and eligibility requirements can be found on our website.##
** Key

Job Responsibilities:

*** Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
* Develops comprehensive marketing plans that encourage research-based, market-driven programming and outcome evaluation, including cost and effectiveness measures for marketing initiatives
* Builds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
* Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies
* Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
* Directs strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic plan##
** Department:
** Marketing and Communications##
** Compensation:
** Starting at $95,000 commensurate with experience##
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* Required Qualifications:

*** Bachelor’s degree in marketing, communications, or related field
* Proven experience in marketing, typically supported by 5+ years of progressive experience
* Demonstrated success…