Manager, E-Commerce Strategy & Merchandising

Job Category
:
Management

Requisition Number
: MANAG
002183

Apply now

• Posted :
  November 10, 2025
• Full-Time

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Aeroflow Health – Manager, E-Commerce Strategy & Merchandising – Remote Opportunity

Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms.

We’ve grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country, and are recognized on Inc. 5000’s list of fastest-growing companies in the U.S.

Your Opportunity to Make an Impact

As the Manager, E-Commerce Strategy & Merchandising for the Mom & Baby Team, you will join a group of talented marketing professionals and play a pivotal role in elevating our brand. You’ll lead the strategy for digital merchandising, product placement, and customer experience optimization on our Magento/Adobe Commerce website, supporting both insurance-covered and cash-pay offerings across the Aeroflow Breast pumps portfolio.

Reporting to the Senior Manager, Brand Strategy & Marketing, this role will ensure that our e-commerce experience drives engagement and conversion among hundreds of thousands of expectant and new parents annually. You’ll collaborate across six product verticals—Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery, and Cash-Pay E-commerce—ensuring Aeroflow Breast pumps delivers a seamless, on-brand experience.

Primary Responsibilities

• Lead Digital Merchandising & E‑Commerce Site Strategy
• Drive the strategy for digital merchandising to ensure products and services are positioned effectively, driving both education and conversion, to deliver a seamless customer experience across both insurance‑covered and cash‑pay pathways, including logged‑in and logged out site experiences.
• Translate product positioning and marketing strategies into on‑site merchandising, category organization, and promotional campaigns that drive conversion.
• Oversee the creation and maintenance of accurate, informative product descriptions that go beyond manufacturer content to add real value for customers.
• Analyze sales and engagement data to optimize product placement and visibility, ensuring top‑performing and priority products and services are highlighted.
• Use data analytics and AI tools to recommend companion products, improve product bundling, and maximize cross‑selling opportunities.
• Manage merchandising data (categories, attributes, product associations) to ensure accurate and strategic catalog presentation.
• Manage ongoing product catalog data, including updates, maintenance, and governance to ensure accuracy and consistency.
• Website UX & Customer Journey Optimization
• Ensure the website’s layout, navigation, product placement, and overall customer journey are seamless and designed to move users through the funnel.
• Partner with Marketing, UX, Research, and Web Development teams to plan, design, and implement user experience enhancements.
• Manage product listings, site updates, and digital assets within Magento/Adobe Commerce, including CMS management, merchandising workflows, catalog governance, and QA/publishing processes.
• Maintain compliance with HIPAA/patient confidentiality regulations and other applicable laws and policies.
• Cross‑Functional Collaboration
• Collaborate with Brand, Performance Marketing, and Web teams to align product strategy, campaigns, and site experiences, optimizing for engagement and conversion.
• Partner with SEO to optimize PDPs, review content, and enhance manufacturer and category pages for search performance and customer engagement.
• Partner with the Brand Marketing team to ensure all on‑site content, modules, and landing pages align with brand standards, while optimizing visual hierarchy and design for both education and conversion.
• Analytics, Conversion, and Continuous Improvement
• Monitor and report on key website performance and conversion KPIs, including conversion rate, bounce rate, click‑through rates, and…