Product Marketing Manager

Overview

Work Wave is seeking a results-driven and strategic Product Marketing Manager. The ideal candidate will have a passion for customer insights and a proven track record of driving go-to-market success for SaaS products. This role requires a hands-on marketer who can build and lead successful programs with measurable business impact, while collaborating closely with cross-functional teams.

• Own execution of GTM strategy for assigned product(s) in partnership with the Growth Marketing team.
• Conduct ongoing voice of customer research
  , competitive intelligence, and market analysis.
• Define and maintain differentiated product positioning and messaging that resonates with our target audiences by segment.
• Serve as the key Product Marketing representative for new product launches, migrations, and end-of-life efforts
  .
• Partner with Product Management and Sales to influence the product roadmap and ensure alignment with customer needs and market value.
• Partner with Support and Success teams to drive adoption, retention, and measure and improve customer health scores.
• Drive customer education, engagement and adoption of upsell modules within our existing customer base.
• Develop thought leadership content and assets derived from market knowledge and a deep connection to the voice of the customer.
• Develop customer-facing collateral
  , salesment materials, and internal messaging frameworks that clearly communicate product value.
• Assist the Growth/Demand teams with campaign inputs
  , leveraging your expertise to inform strategies for paid, owned, and earned channels.
• Work closely with the Events team to position Work Wave’s brand and product at industry trade shows and customer conference.

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of relevant experience in product marketing
  , preferably within the B2B SaaS space.
• Strong understanding of GTM processes and the full product lifecycle.
• Exceptional communication, collaboration, and project management skills.
• Demonstrated ability to translate customer feedback and market insights into actionable business strategy.
• Highly organized and detail-oriented, with the ability to operate effectively and drive results in a cross-functional environment.
• Experience and openness to utilizing AI tools to create content and enablement.

• Experience using Pendo, Salesforce, Salesloft Navattic, or other interactive demo platform.
• Experience working with or around the field service industry.

$90,000 - $105,000 a year

• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers

• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses

• We openly accept others as they are and build strong partnerships based on trust

• Teamwork and collaboration is key to help our colleagues and customers solve their challenges

• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!

• Join our Remote-First Global Work Community:
Work Wave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, Work Wave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.

• We know that there are benefits of being in the office and working from home. Work Wave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.

• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices…