Area Marketing Manager

PM Hospitality Strategies
Chevy Chase Village, MD 20815, USA

Are you ready to inspire, drive growth, and shape the future of hospitality?
PM Hotel Group is seeking an innovative and results-driven Area Marketing Manager to oversee marketing efforts for a premier portfolio of properties across the United States. This fully remote role offers an exciting opportunity to collaborate with teams nationwide, reporting directly to the Vice President of Marketing.

As the Area Marketing Manager, you'll play a pivotal role in executing strategic marketing initiatives, managing key partnerships, and developing impactful campaigns that drive revenue and elevate brand presence. You’ll collaborate closely with sales, revenue, and operations teams to ensure each hotel’s marketing strategy is tailored to its unique audience and goals.

What You’ll Do

Strategic Marketing Leadership:

• Develop and execute comprehensive marketing strategies for a portfolio of hotels, with a focus on achieving revenue targets, optimizing marketing budgets, and driving top-line growth.
• Lead all digital marketing efforts, including website optimization, SEO, SEM, metasearch, social media campaigns, OTA advertising, and email marketing. Work closely with the Vice President of Marketing, digital agencies, and vendors to maximize visibility, engagement, and conversion rates.
• Design and implement property-specific promotions, packages, events/activations, partnerships, and flash sales to drive engagement and revenue.

Performance Analysis and Reporting:

• Measure and analyze the performance of marketing campaigns, providing detailed monthly, quarterly, and year-end reports to senior leadership, while leading a monthly marketing call and actively participating in Rev Max meetings to align strategies and performance goals.
• Stay informed on the latest digital marketing techniques, benchmarking competitive sets to identify opportunities for improvement and differentiation.
• Create and manage a comprehensive content calendar, produce engaging content, and execute social media strategies for the properties across platforms including Facebook, Instagram, Linked In and You Tube, ensuring consistent guest engagement and brand alignment.
• Collaborate with hotel teams to produce fresh content ideas, promote best practices, and execute engaging social media campaigns.
• Plan, budget, and manage social media spending for hotel accounts, ensuring ROI and alignment with overall marketing goals.

Revenue and Sales

Collaboration:

• Work closely with the revenue team to update booking engine descriptions, provide compelling copy for rates/packages, and participate in revenue strategy calls.
• Support group and corporate sales teams by creating and maintaining sales collateral, ensuring consistency across all channels.
• Oversee transactional email campaigns, including confirmation, cancellation, and pre-arrival emails, to enhance the guest experience.

Public Relations and Partnerships:

• Identify and execute PR opportunities, including seasonal promotions, award submissions, and Black Friday/Cyber Sale campaigns.
• Build partnerships with key stakeholders to enhance visibility and drive revenue across the portfolio.
• Provide Agency oversight as needed.

Additional Marketing Efforts:

• Manage OTA marketing efforts, ensuring seamless booking experiences and alignment with property objectives.
• Onboard new builds, repositions, and transitioning hotels, executing tailored digital strategies to meet market-specific needs.
• Lead lifestyle photoshoots and videography projects, ensuring high-quality visual assets for marketing purposes.

Required Qualifications and Skills

Experience:

• Minimum of 5 years of hotel marketing experience, with a strong emphasis on independent, luxury, and lifestyle properties.
• Proven success in driving digital marketing results, with expertise in SEM, SEO, metasearch, and social media tactics.
• Experience onboarding new builds and repositioning hotels, with a track record of delivering innovative marketing solutions.

Skills:

• Proficiency in content management systems (CMS), CRM, CRS, basic HTML, web design, and UX best practices.
• Ability to manage multiple projects simultaneously,…