Marketing Head- Tokocrypto

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for security, user fund transparency, trading engine speed, liquidity, and a wide portfolio of digital-asset products. Our offerings include trading, finance, education, research, payments, institutional services, Web3 features, and more. We leverage digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access worldwide.

• Strategic Leadership:
  Define and execute the overall marketing strategy to position the company as a leading crypto exchange.
• Collaborate with the executive team to ensure marketing initiatives align with business objectives and drive revenue growth.
• Oversee brand strategy to ensure consistent, compelling messaging across markets and channels.
• Growth & Acquisition:
  Lead user acquisition through performance marketing, partnerships, influencer collaborations, and referral programs; develop strategies to increase trading volume, liquidity, and user engagement; leverage data-driven insights to optimize ROI and maximize CLV.
• Community & Ecosystem Development:
  Drive global community-building initiatives across online platforms and offline events; partner with product, business development, and ecosystem teams to execute co-marketing campaigns; monitor community sentiment and voice of the customer within the organization.
• Team Management:
  Build, mentor, and scale a high-performing marketing team; cultivate a data-driven, innovative, and collaborative culture; manage marketing budgets and allocate resources across functions.

• Minimum 5 years of full-stack marketing experience in crypto, fintech, financial services or internet companies.
• Strong understanding of local crypto markets, blockchain technology, and Web3 ecosystem.
• Proven track record of driving user growth, brand development, and global marketing campaigns.
• Experience leading large-scale digital acquisition, performance marketing, and community engagement.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Data-driven mindset with experience using analytics and marketing automation tools.
• Preferred: prior experience at a crypto exchange, wallet, DeFi platform, or Web3 company.
• Strong industry network across media, KOLs, and crypto communities.
• Familiarity with regulatory considerations in different markets (AML/KYC, advertising restrictions, etc.).
• English and local language proficiency to coordinate with overseas partners and stakeholders.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (may vary depending on business team).

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• Director

• Full-time

• Marketing

• Technology, Information and Internet