Marketing Associate

At Viant, we partner and innovate to deliver the highest quality, life-enhancing medical devices — Join us to build a new business unit with strong foundations, collaborate with Leading OEMs, and improve patient lives through better service and cost-effective solutions.

Viant is seeking a Marketing Associate with a strong technical foundation to lead marketing initiatives for our Plastics, Metals, and Assembly portfolios—core pillars of our vertically integrated design and manufacturing platform. This role is not just about marketing; it’s about understanding the engineering and manufacturing processes that power Med Tech innovation.

As the business‑unit marketing lead, you’ll define growth strategies, shape market positioning, and enable commercial success by bridging technical expertise with creative marketing strategy.

We need a marketing professional who speaks the language of manufacturing and engineering—someone who can translate complex technical capabilities into compelling stories for technical buyers and decision‑makers. If you have hands‑on experience in manufacturing, engineering, or operations combined with marketing acumen, this is your opportunity to make an impact.

Job Type: Remote position based in the Minneapolis, MN area

• Develop technical content and marketing collateral that articulate Viant’s expertise, innovation, and engineering know‑how in plastics, metals, and assembly.
• Collaborate with subject matter experts to create case studies, capability sheets, technical white papers, and proof points
• Work closely with engineering, project management, D&D teams to capture innovation stories, capacity updates, and new capabilities

• Develop and maintain sales enablement tools—value proposition decks, customer presentations, technical overviews, and proof‑point collateral that strengthen commercial storytelling.
• Train and equip commercial teams with the technical content, success stories, and tools to position Viant’s differentiated capabilities across the buyer journey.
• Develop and own integrated marketing strategies for the Plastics, Metals, and Assembly portfolios—anchored in customer needs, competitive differentiation, and market opportunity.
• Define and continuously refine value propositions, target segments, and growth priorities in partnership with Business Unit Leaders
• Translate portfolio strategies into actionable annual marketing plans with measurable objectives, KPIs, and ROI targets.
• Lead market and competitive analysis to identify emerging trends, customer pain points, and whitespace opportunities within medtech contract manufacturing.
• Support technology road mapping, new capability launches, and M&A activities

• Partner with Digital and Content teams to design and launch multi‑channel campaigns (web, social, email, trade shows) that drive awareness and lead generation.

• Bachelor’s degree in engineering, operations, marketing or related concentration
• MBA with Marketing concentration (Preferred)

• 5+ years of B2B marketing experience in contract manufacturing, Med Tech, or industrial sectors, ideally within a CDMO environment.
• At least 1‑2 years of experience in engineering, operations, or project management in a manufacturing organization. (Regulated Industry preferred)
• Strong understanding of manufacturing technologies (plastics molding, precision metals, assembly, automation, etc.) and their applications in medical devices.
• Strong strategic thinker with the ability to develop marketing strategies to drive enterprise growth objectives
• Demonstrated experience in technical marketing – communicating differentiation to technical buyers and decision‑makers.
• Ability to translate complex concepts into impactful customer‑facing content
• Experience with CRM and marketing systems (Salesforce, Hub Spot, Power BI)
• Strong influence and communication skills to work across matrixed teams and functions
• Agile and proactive; comfortable navigating fast‑paced environments and evolving priorities.
• Ownership and accountability to drive deliverables to completion with excellence.

• Ability to…