Marketing Lead, Sports

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values
. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces
, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

Sports Cards & Memorabilia is our largest category by GMV with the deepest bench of top sellers and largest marketing budgets. As a Marketing Lead for our most important category at Whatnot, you don’t just live and breathe your category – you set the standard for marketing excellence. You understand the customer profiles better than anyone else. You shape the category narrative.

You are an expert in what drives customer acquisition and retention with enthusiasts in your category. This role is responsible for delivering best-in-class marketing for sports cards and collectibles, including being responsible for owning industry-defining big bets for the category and obsessively pursuing its growth.

• Define the strategy for sports marketing and develop big-bet initiatives designed to break through at an industry level, in service of our company goals

• Own the end-to-end planning and execution of our largest marketing initiatives, including our brand presence at The National and Whatnot Card show.

• Develop and manage relationships with industry-level leaders, from influencers, sellers, manufacturers and other key partners

• Manage a high performing team responsible for owning buyer acquisition, including devising product release moments, campaigns and events that generate community buzz & grow demand

• Is responsible for monitoring, understanding and reporting out on demand-side performance as well as measuring the efficacy of the work that moves these metrics.

Team members in this role are required to be within commuting distance of our San Francisco, Los Angeles, or New York hubs.

Curious about who thrives at Whatnot? We’ve found that embodying a low ego, growth mindset, and high-impact drive goes a long way here.

As our next Marketing Lead, you should have 8+ years of marketing experience in a fast-paced environment, plus:

• 8+ years of experience in category marketing or sports marketing with a high level of proficiency in managing demand-side business, including defining & tracking growth KPIs

• You have expertise in developing industry-defining campaigns that deliver both impact for the brand and the bottom-line for the business

• You’ve owned IRL and event experiences as part of your marketing responsibilities with proven track records of tying them to business impact.

• You have experience and an interest in working directly with influencers, creators & other industry partners within the sports card space

• You're immersed in internet culture & are deeply entrenched in how to market to communities

• You are a problem solver with strong program management skills, people management experience and can lead a high-performing team

• You’re highly proficient with storytelling using data, inclusive of being able to use data analytics tools to pull together the data needed

• You have experience at a high-growth startup, marketplace, or creator-focused platform

• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.