Principal Product Marketing Manager, Agents GoodTM

Position: Principal Product Marketing Manager, Agents for GoodTM
Blackbaud is looking for a marketing leader to launch and grow our brand-new agentic AI solutions. This is a rare opportunity to operate with the energy and creativity of a startup inside an established public company focused on supporting the organizations, institutions and corporations that drive social impact! In this role, you will join Blackbaud’s Global Marketing COE and be responsible for the end-to-end GTM strategy and execution of six critical GTM functions:
* Positioning & Packaging*:
Distill market themes and product capabilities into master messaging to communicate benefits across geographies and verticals; develop marketing assets to enhance our position at all stages of the funnel
* Product & Offer Launch:
* Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; host biannual Product Update Briefings  Document key sales plays by selling segment; enable front lines (vertical sales, success and renewals) on how to cultivate/sell opportunities within the designated segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners

The ideal candidate is driven to succeed in a start-up culture, passionate about the potential of AI, an excellent communicator and presenter, an active listener, agile thinker, and motivated above all to delight customers.

Details of the role include:
Develop content and messaging and lead internal education on the product, buyer, and market dynamics of your buyer persona, and the nonprofit marketplace

Develop a keen understanding of the competition, buyer needs, industry influencers and decision makers while possessing the ability to effectively communicate and publicly represent the company and our products at industry events.

Experience and Skills:

7+ years of Marketing experience within a growing Software-as-a-service (SAAS) organization 2+ years’ experience critically engaging, presenting, and influencing executive audiences Experience and a track record of driving adoption, growth, and results for an incubating product

Experience marketing an AI solution or achievement of certification in AI technology fundamentals

Exceptional ability to develop product content for non-technical audiences; able to evaluate AI-produced content for accuracy and edit for relevance

Excellent project management skills and proven ability to deliver on short and long-term time frames

Proficiency with Microsoft Teams, Copilot, Word, Excel and Power point

Experience with , Asana (or similar project management tool), Klue (or similar competitive intelligence tool, Gong (or similar opportunity tracking tool)
* Medical, dental, and vision insurance
* Remote-first workforce
* 401(k) program with employer match
* Flexible paid time off
* Generous Parental Leave
* Volunteer for vacation
* Opportunities to connect to build community and belonging
* Pet insurance, legal and identity protection
* Tuition reimbursement program

Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence.

The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom.
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