Marketing Director

Marketing Director
Department:Sales & Marketing
Location: Remote - preferably in Dallas, TX
Position Type: FT Salary

Company Overview:

Five Star Parks & Attractions is the largest privately owned operator of family entertainment centers in the United States, with 28 high-energy destinations across 13 states. Headquartered in Charlotte, North Carolina, the company has grown rapidly from just three locations in 2019 to a national portfolio of award-winning venues, including Scene
75, The Track Family Fun Parks, Malibu Jack’s, Fun Land, Celebration Station, Craig’s Cruisers, and more. Recognized on the 2024 Inc. 5000 list  for 1,408 percent three-year growth, Five Star Parks continues to lead the way in innovation, guest experience, and operational excellence in the amusement and hospitality sector.

Our venues fuse go-karts, arcades, bowling, VR, thrill rides, and immersive dining into vibrant, high-impact environments that inspire all generations to play, connect, and create unforgettable memories. We are rooted in a company-wide promise of being Safe, Clean, and Fun—demonstrating our uncompromising commitment to guest and team-member well-being, pride in welcoming and immaculate facilities, and a playful, edgy spirit that sets us apart.

Internally, we foster a culture of integrity, accountability, inclusiveness, and performance, empowering team members to think boldly, own outcomes, and deliver Five Star moments every day. With the scale of a national platform and the heart of a local host, Five Star Parks is a dynamic workplace where operational excellence, innovation, and fun converge—every day is an opportunity to elevate play.

Job Summary:

Five Star Parks & Attractions is seeking a Marketing Director to support the VP of Marketing in driving strategic initiatives across all parks and brands. This role helps lead the execution of marketing campaigns, digital programs, email/SMS communication, promotions, and brand development projects. The Marketing Director will partner closely with the VP of Marketing, internal teams, and external agencies to ensure consistent, high-quality marketing operations that elevate brand awareness, guest engagement, and revenue growth.

Accountabilities:

• Support the VP of Marketing in planning and executing promotional events and park-level marketing activities.
• Assist in developing and rolling out comprehensive marketing strategies that increase awareness and drive visitation across all locations.
• Conduct ongoing market and competitive research and translate insights into actionable recommendations.
• Help manage communication and coordination with media partners, agencies, and key external stakeholders.
• Support brand consistency across the organization by contributing to branding initiatives, identity updates, and creative standards.

Principle Duties and Responsibilities:

• Partner with the VP of Marketing to execute marketing initiatives including advertising campaigns, seasonal promotions, and in-park activations.
• Collaborate with senior leaders and park teams to support location-specific marketing needs and ensure consistent execution.
• Lead the execution of email and SMS marketing campaign.
• Work with the Five Star Digital Agency to support paid media programs, supply creative assets, monitor performance, and provide campaign reporting.
• Oversee aspects of local marketing execution including signage, creative needs, and park-level brand alignment.
• Analyze guest insights, market data, and category trends to support campaign development and strategic recommendations.
• Support revenue-generating programs such as birthdays, group events, and corporate sales with marketing materials, content, and communication strategies.
• Highly organized and self-motivated with strong analytical problem-solving skills.
• 3-5 years of Email/SMS Marketing experience.
• Excellent verbal and written communication skills and proven leadership skills.
• Detail-oriented and good time management skills and ability to prioritize work.
• Thorough understanding of marketing strategies, developments, and practices.
• Demonstrates ability to take initiative, anticipate needs and exercise independent/sound judgment.
• Be easily…