Vice President of Marketing - Pets

Position: Vice President of Marketing - Pets Best
. Vice President of Marketing - Pets Best page is loaded## Vice President of Marketing - Pets Bestremote type:
Remote locations:
United States;
Idahotime type:
Full time posted on:
Posted Todayjob requisition :
JR101609

Established in 2021,
** Independence Pet Holdings
** is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents.

Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
** Pets Best
** is a rapidly growing pet insurance provider committed to offering financial security to pet parents through comprehensive coverage and outstanding service. Pets Best targets younger, value-conscious consumers who wish to purchase and service accounts digitally.
*
* Job Summary:

**** Pets Best
** is seeking a
** Vice President of Marketing
** who will report to the President. The Vice President will be responsible for developing and executing a comprehensive marketing strategy to drive brand growth, customer acquisition, and policy retention. This leader will oversee full-funnel marketing execution, ensuring alignment with business objectives while optimizing efficiency and ROI. This role requires expertise in analytical and performance marketing in a digital marketing / e-commerce environment.  

Brand management, customer segmentation, and experience with B2B2C models are a plus. The successful candidate will bring deep experience in people leadership, data-driven decision-making, and full-funnel media investment stewardship to enhance the company’s market presence and long-term growth.
*
* Job Location:

** Remote / virtual
*
* Main Responsibilities:

*** Manage full-funnel media investments, ensuring efficient allocation across paid, owned, and earned channels to maximize brand visibility and customer engagement.
* Own the marketing performance KPI’s, with responsibility for optimizing spend efficiency and driving measurable business growth.
* Develop and lead the brand marketing strategy, ensuring strong positioning, differentiation, and alignment with the company’s growth objectives.
* Lead customer segmentation and targeting efforts, leveraging data insights to refine acquisition and retention strategies.
* Oversee the development and implementation of high-impact, multi-channel campaigns that drive awareness, engagement, and conversion across digital, direct, and traditional media.
* Strengthen customer retention and LTV through best-in-class customer journey orchestration, including personalized communications, lifecycle management, and experience optimization.
* Collaborate closely with Product, Underwriting, Operations and Distribution teams to ensure alignment between marketing strategies, insurance product offerings and retention strategies.
* Develop and execute both DTC and B2B2C strategies, working with agency, broker, and partner channels to drive demand and adoption, leveraging technology for digital product design.
* Establish KPIs and performance measurement frameworks to evaluate marketing effectiveness and continuously refine strategies.
* Foster a data-driven culture, integrating marketing analytics, attribution modeling, and customer insights into decision-making processes.
* Lead a high-performing marketing team, ensuring capability development and best practices in marketing execution.
** Qualifications & Experience
*** 10+ years of experience in digital marketing, with deep expertise in performance and analytical marketing, brand management, marketing strategy, and customer segmentation.
* 5+ years of experience with digital insurance (or other service) distribution is required.
* Experience with UX design and digital product design, development, implementation and monitoring in an e-commerce environment.
*…