Senior Marketing Manager – Training and Certification

Senior Marketing Manager – Training and Certification

Job Title:Senior Marketing Manager

Company Headquarters:Utah, USA

Employment Type:Full-time Employee

Benefits:Company laptop, business phone, health insurance (or equivalent benefits for employees outside the USA).

Travel Requirements:Occasional travel for trade shows, conferences, and industry networking events.

About Knowledge Pillars

Knowledge Pillars
is an innovative EdTech startup specializing in K-12 and corporate learning solutions. Our mission is to revolutionize education by providing industry-leading certification programs, online learning platforms, and interactive training resources that enhance digital literacy and career readiness.

We bridge the gap between academic learning and real-world application, ensuring that students and professionals are equipped with the essential skills needed to thrive in today’s digital economy. As we continue to expand, we are looking for a
Senior Marketing Manager
to lead our marketing initiatives and drive brand growth.

Role Overview

We are seeking a
highly strategic, hands-on, and results-driven Senior Marketing Manager
with a minimum of
10 years of hands-on marketing experience in the Training and Certification industry
(K-12 preferred, but corporate training experience is also valuable).

This role is ideal for a
creative and entrepreneurial self-starter
who is passionate about EdTech and eager to establish Knowledge Pillars as a market leader. The successful candidate will be responsible for designing and executing a comprehensive marketing strategy to increase brand awareness, generate leads, and support revenue growth.

Key Responsibilities

• Strategic Marketing Leadership:Develop and execute data-driven marketing strategies that align with the company’s business objectives, drive brand visibility, and optimize customer acquisition.
• Multi-Channel Marketing Execution:Oversee and optimize content marketing, paid advertising (PPC, social media, SEM), email campaigns, SEO, and influencer partnerships.
• Website & Digital Presence:Manage and enhance the company website (Word Press) to improve UX, SEO, and conversion rates.
• Branding & Content Creation:Develop and oversee the production of high-quality marketing materials, including brochures, whitepapers, case studies, presentations, and videos using Adobe Suite (Photoshop, Illustrator, InDesign);
  Canva experience is a plus.
• Sales Enablement Support:Work closely with the sales team to create compelling sales collateral, nurture leads, and improve conversion rates.
• Market Research & Trend Analysis:Stay informed about EdTech industry trends, emerging technologies, and competitor strategies to refine marketing efforts.
• Event Marketing & Trade Shows:Plan, execute, and attend key industry events, trade shows, and networking opportunities to enhance brand presence and lead generation.
• Performance Tracking & Budgeting:Set KPIs, track ROI, and manage marketing budgets to ensure efficient resource allocation.
• Cross-Functional Collaboration:Work closely with product, sales, and executive leadership teams to align marketing initiatives with overall company goals.

Qualifications & Experience

Required:

• 10+ years of marketing hands-on experience, specifically in the education industry, with a focus on Training and Certification (K-12 preferred, corporate education acceptable).
• Strong expertise in Word Press
  for website management, UX optimization, and SEO implementation.
• Proficiency in Adobe Creative Suite
  (Photoshop, Illustrator, InDesign);
  Canva experience is a plus.
• Proven track record in developing and executing
  data-driven marketing strategies
  for lead generation and brand positioning.
• Hands-on experience with
  SEO, SEM, PPC campaigns, paid social media, and email marketing.
• Familiarity with CRM and marketing automation platforms
  such as Hub Spot, Salesforce, or equivalent.
• Strong
  project management skills
  , with the ability to manage multiple marketing initiatives in a fast-paced environment.
• Experience in event marketing and trade show planning.
• Exceptional written and verbal communication skills.
• Self-motivated, adaptable, and able to work independently in a fully remote environment.

Why Join Knowledge Pillars?

• Shape the marketing strategy
  of a growing, innovative EdTech startup company.
• Work remotely
  with a flexible schedule and excellent work-life balance.
• Competitive salary and benefits package.
• Be part of a mission-driven team
  making a real impact on the future of education.

If you are a dynamic and driven marketing leader with a passion for education technology, we want to hear from you! Apply now
and help us shape the future of learning.