Director Product Marketing - Industrial Automation

Remote Work:
Hybrid

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

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You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The Global Product Director of Industrial Automation for technologies including Fixed Industrial Scanning, Machine Vision, and RFID leads the strategy, development and delivery of product marketing programs in support of the go-to-market growth plans of the firm. This leader has a demonstrated experience in these advanced technologies and the use cases in which they are deployed. Primary responsibilities include leading a team of professionals and agencies to develop and execute marketing programs for not only new product introduction (NPI) programs, but also throughout their entire lifecycle.

Scope reaches across every stage of the customer decision funnel for a portfolio (or portfolios) within the business. The strategic remit of this leader requires exceptional marketing skills, keen business acumen, and the ability to collaborate effectively across senior management within business units, sales organizations, and the broader global and regional marketing teams. The Director of Product Marketing creates compelling messages, campaigns, and sales tools to differentiate our portfolio and product lines in new and exciting ways.

This position is highly strategic and will set and drive our product marketing plans across the world, driving both short and long-term impact.

• Owns, develops, and manages the marketing strategy for the introduction and lifecycle of Industrial Automation (machine vision, fixed industrial scanning, RFID and all related software) products to drive value creation and revenue growth, and ensures alignment of relevant marketing activities with product management & sales organizations
• Develops annual and quarterly top-level portfolio marketing plans based on key objectives of BU’s, Regional Marketing, Vertical Marketing, Channels, and Sales;
  Collaborates with the Analyst Relations, PR, Digital, Vertical, Campaign, Brand, Channel, and Regional Marketing teams to drive the execution of these holistic marketing plans for assigned portfolio(s)
• Defines a compelling market position for each segment of the Industrial Automation portfolio which aligns with our brand strategy and evolves the positioning strategy based on organic and inorganic R&D efforts, shifts in market requirements, and a dynamic competitive landscape
• Leads and nurtures a properly staffed, well organized, and highly motivated team;
  Determines team member assignments, documents, communicates deliverables, provides budget guidance, and drives execution of all positioning, strategic messaging, and content development for key products within the portfolio
• Oversees global New Product Introduction (NPI) & lifecycle marketing program elements as assigned, including cross-functional alignment on roadmaps and distribution to key work partners in the business through the PMO;
  Informs and leverages the Zebra product lifecycle marketing (PLMk) process for introducing new products to market, including those sold both direct and indirect
• Manages the marketing aspects of end-of-life (EOL) and end-of-service (EOS) processes together with the business unit and regional/channel marketing teams in order to protect the customer and partner experience with the brand
• Partners with other leaders and staff within the Portfolio Marketing team to ensure that the Zebra portfolio is…