Marketing Specialist

Marketing Specialist II is a pivotal role at Redwood Credit Union, driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Work closely with the Assistant Marketing Manager and cross-functional teams, combining creative thinking and analytical insights to deliver results-driven marketing solutions.

• 32nd largest credit union in the U.S. and the largest financial institution based in the North Bay
• Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
• Recognized by Newsweek as one of America s Best Credit Unions 2024
• Recognized by Forbes as one of America s Best Small Employers 2023
• Voted Best Places to Work in the North Bay 19 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.

Join us and discover why you ll love working at Redwood Credit Union!

Redwood Credit Union is looking for a Marketing Specialist II
, who will play a pivotal role in driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.

We are looking for a combo of digital and traditional marketing experience.

Note: After 6 months you will have the option to work hybrid between Napa and your home office.

• Develop and Execute Campaigns:
  Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary RCUSG. This includes marketing and competitive research and analysis; crafting detailed marketing program descriptions and strategic plans; setting clear campaign goals and identifying/segmenting target audiences; collaborating with the Market Data Analytics team to acquire relevant data files; and working with stakeholders, agencies, and internal and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Media Planning and Buying:
  Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• Market Analysis and Innovation:
  Monitor the competitive landscape and industry best practices to identify and drive new ideas; adapt marketing strategies to changes to ensure relevant and impactful marketing communications.
• Data-Driven Decision-Making:
  Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results; ensure the protection of Members  confidential data.
• Campaign Analysis and Optimization:
  Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
• Brand Management:
  Maintain and enhance Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
• Internal Support and
  
  Collaboration:
  
  Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
• Strategic Planning:
  Participate in and contribute to developing the annual marketing plan and budget.
• Measurement and Reporting:
  Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
• Stakeholder Relationships:
  Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.
• Department Support:
  Responsible for quality control, proofreading tasks, and other marketing support as requested.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.
• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.

• Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management.
• Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
• Knowledge of list management and lead generation techniques.
• Experience in online and offline…