VP Consumer Marketing

VP Consumer Marketing

Job Location s: US-Remote

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Health Equity is on a mission to transform how consumers engage with their health and financial well‑being—and we're determined to make Health Equity the #1 brand in the marketplace. As VP of Consumer Marketing, you'll lead the vision and execution of strategies that drive engagement, acquisition, and loyalty across millions of members. This is your chance to shape the future of consumer marketing in health and wellness while delivering measurable impact 'll influence strategies that touch millions of lives and redefine industry standards in an innovation‑driven culture that leverages cutting‑edge technology and data to create personalized, meaningful experiences.

• Lead a Unified Consumer Strategy: Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and investing behaviors.
• Elevate Health Equity's Brand: Drive brand awareness and trust to position Health Equity as the leading health and wellness provider.
• Direct‑to‑Consumer Growth: Expand DTC initiatives targeting new segments—through personalized, data‑driven campaigns.
• Behavior‑Based Engagement: Implement innovative lifecycle marketing programs across earned, paid, and owned channels to drive adoption and utilization.
• Digital Marketing Innovation: Leverage Salesforce Marketing Cloud, CDPs, and advanced martech to optimize campaigns and member journeys.
• Full‑Funnel Performance: Own marketing attribution, conversion optimization, and cost‑per‑signup metrics to deliver measurable business outcomes.
• External Partnerships: Provide marketing thought leadership within a complex partner ecosystem, fostering co‑branded initiatives and driving adoption.
• Consumer Engagement Product Management: Define frameworks for outreach, messaging hierarchy, and martech integration to enable personalization and predictive analytics.
• Strategic Leadership: Inspire and grow a team of 15‑25 marketers, fostering creativity, collaboration, and innovation while aligning with enterprise priorities.

• Proven Expertise: 15+ years in consumer engagement leadership, with at least 5 years in marketing leadership roles.
• Digital‑First Mindset: Experience driving growth through lifecycle marketing, DTC strategies, and behavioral‑based engagement.
• Data‑Driven Approach: Strong understanding of CRM, segmentation, and advanced analytics to personalize journeys and optimize ROI.
• Tech Savvy: Skilled in martech platforms, data modeling, and AI‑driven marketing capabilities.
• Leadership Excellence: Ability to inspire teams, influence cross‑functional stakeholders, and deliver results in fast‑paced environments.
• Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred.

#LI‑Remote

This is a remote position.

$ To $/year

The actual compensation offer is determined based on job‑related knowledge, education, skills, experience, and work location. This position will be eligible for performance‑based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Health Equity has a vision that by2030 we will make HSAs as wide‑spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position.  to learn more.

You belong at Health Equity!

Health Equity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity— you feel welcome and included. We ensure equal opportunity…