Digital Strategy Director

DIGITAL STRATEGY / Responsible for developing and executing digital & social media recommendations for our clients. In this role, you will lead the development & execution of digital & social programs for our impressive roster of clients. You will evaluate brand objectives through the lens of digital & social media – determining the best platforms, partnerships, and content solutions to achieve these goals and amplify their sponsor ships.

You will work collaboratively with internal strategists & creatives to brainstorm ways to amplify brand sponsor ships on social – followed by leading all execution & oversight of ongoing campaign measurement. You will be relied upon as a digital authority at the agency, identifying the trends and strategies that reach specific fanbases. To succeed, you will need equal parts creative and critical thinking, a deep understanding of digital and social measurement, and knowledge of leveraging property and ambassador assets through social media.

Our headquarters are in Stamford, CT, but the location of this position can be flexible. Priority will be given to candidates open to hybrid work (3 days a week in the office) in one of our office locations—Stamford, CT;
New York, NY;
Chicago, IL;
Charlotte, NC; or Atlanta, GA. We will also consider a remote-based working arrangement for qualified candidates.

• Craft savvy recommendations and implement digital campaigns – including (but not limited to) social media, media partnerships, paid media, and digital measurement strategies
• Collaborate with internal Octagon departments and/or with client agency partners to deliver asset recommendations, digital valuations, content strategy, and IP integration opportunities that enhance client investments
• Confidently pitch concepts to clients & partners and develop creative content ideas that ladder up to client objectives
• Measure campaigns and deliver inventive insights to clients on what is working and what can be optimized
• Simultaneously lead multiple projects relying on strong project management and organizational skills
• Assist with digital RFPs and growth opportunities as needed

Recognized as one of the “Best Places to Work in Sports”, Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.

We take pride in being Play makers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.

We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture s expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.

The world needs play more than ever. Are you a Playmaker?

• Minimum of 6+ years experience in digital/social media strategy, media or sports agency experience is a plus
• Expertise in developing & executing digital campaigns that span social media (paid & organic) and media partnerships
• Strong experience in measuring & showcasing the impact of digital & social programs – both through social measurement tools (ex: Infegy, Hook It, Creator
  
  IQ), as well as the ability to synthesize Excel data to actionable recommendations
• You’re not only the architect for digital campaigns, but you’re the builder – you have led & seen programs through in a hands-on capacity
• You have excellent written and verbal communication skills, and strong attention to detail. You understand the importance of accuracy, as much of the work is consumer and client facing
• You possess the leadership skills to coach junior team members on social and digital work outputs
• You’re ahead of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans – and a passion for/expertise in sports, entertainment, music and/or celebrity & lifestyle culture
• Ability to work in a fast-paced environment & mode switch between different projects and keep things organized & on track

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