Product Marketing Manager NA; or Canada; Remote

Overview

📣 Superhuman Mail, Grammarly, and Coda are now part of the Superhuman Suite, an AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. Learn more at

At Superhuman, we have a deep understanding of how to build products that people love. We incorporate fun and play, infusing magic and joy to create experiences that amaze and delight. It all starts with the right team — a team that deeply cares about values, customers, and each other. We are reshaping how people work, combining premium product craft with enterprise-scale capabilities to rethink collaboration.

We are building a household brand and a worldwide organization and are here to do our best work, and we hope you are too.

As a Senior Product Marketing Manager, you will own the go-to-market strategy for two of Superhuman's most important product bets: AI and Calendar. You'll craft category-defining narratives, lead high-impact launches, and collaborate across Product, Design, Sales, and Customer Success to drive adoption, retention, and revenue growth. From influencing product direction through research to executing flawless launches, you'll play a crucial role in bringing our most innovative ideas to market—and ensuring their success.

• Drive Calendar Product Marketing:
  Lead GTM strategy, including customer segmentation, messaging, betas, and product launches, for the dedicated Calendar experience. Shape the narrative for this emerging product area to deliver customer value and fuel growth for the business.
• Support AI Go-to-Market Strategy:
  Develop positioning, messaging, onboarding, and in-product guidance for Superhuman’s AI features to increase activation and usage. Drive customer acquisition impact through targeted launches and campaigns.
• Customer Research & Insights:
  Deepen our understanding of target users across technology and professional services workflows. Use qualitative and quantitative research, competitive intel, and feedback loops to improve product/market fit and influence roadmap priorities.
• Cross-Functional Collaboration:
  
  Work with Product, Design, Marketing, Sales, and Success leaders to align priorities, shape launch timing, and champion insight-led advocacy across the company.
• Decision-Making Ownership:
  Own day-to-day GTM plans, positioning, and messaging for AI and Calendar products. Drive key adoption and usage metrics, and collaborate on prioritizing features that deliver the most customer and business impact.
• Experience:
  
  You likely have 3–5 years of experience in product marketing, with a track record of launching products and owning go-to-market strategies from concept to launch. Your background includes crafting positioning and messaging, leading cross-functional launches, and driving adoption and engagement for new product features. Experience in zero-to-one product work—particularly in AI-powered tools or calendar products—is a plus.
• Strategic Thinker:
  You analyze complex problems and develop innovative solutions. You anticipate market trends, adapt strategies quickly, and thrive in zero-to-one product environments, balancing priorities across multiple product pods.
• Customer & Market Insightful:
  You deeply understand customer needs and synthesize research to guide roadmap and GTM priorities. You know how to spot differentiation opportunities, and you may bring bonus expertise in Calendar products or AI-powered productivity tools.
• Product Positioning and Messaging:
  You craft compelling, category-defining product stories that cut through noise. You align messaging with the brand, differentiate in crowded markets, and collaborate closely with executives on storytelling.
• Product Development & Go-to-Market Planning:
  You partner with Product and Design during early development to influence the roadmap, then create and execute GTM strategies that drive adoption, retention, and revenue. You excel at managing multiple overlapping launches and iterating quickly based on feedback.
• Data-Informed Decision Making:
  You define and track adoption,…