Marketing Specialist - Brand

• Philadelphia, Pennsylvania, United States of America
• Bloomfield, Connecticut, United States of America
• Morris Plains, New Jersey, United States of America
• St. Louis, Missouri, United States of America

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Do you have a gift for storytelling in both a creative and systematic way? As a strategic marketer on our Employer Brand and Recruitment Marketing team, you’ll help us attract talent that aligns with our values and mission to improve the health and vitality of those we serve to the right roles. You’ll do this through a variety of tactics to help increase brand awareness and position our organization as a place that offers a unique career experience and culture that our employees enjoy.

We believe that’s no easy feat, we’re in search of a marketer to help us do that.

About The Role:

The Marketing Strategist role sits inside our Talent Acquisition Enablement team applying consumer marketing best practices to recruiting. You’ll use your analytical mindset and creativity to create and launch campaigns, without the help of an outside agency.

What you’ll do:

• Support recruitment leaders to attract customer service and health care professionals annually.
• Define local, attention-grabbing marketing campaigns and execute them in various advertising formats. (Social media ads, billboards, internet and FM radio ads, email marketing, job boards, etc.).
• Measure the effectiveness of campaigns, ensuring we maximize our ROI on recruitment marketing efforts.
• Build equity in our employer brand through employee and reputational content across communication channels.
• Deploy paid media ads, and CRM campaigns to job seekers, and build/maintain landing pages in our CMS.
• Serve as the expert for hiring events and coach teams on best practices, system constraints, brand voice, and success measures.
• Manage paid media strategy for two important platforms proven for talent attraction for key talent groups. You’ll build, run, manage, and report out on performance.
• Manage vendor relationships ensuring maximum impact and efficiencies.
• Support other marketing-related projects as needed.

Requirements:

• BA/BS in Marketing, Communications, or equivalent degree.
• 3+ years of experience developing marketing content for digital and offline channels without relying on an agency.
• Strong writing skills for various audience types.
• Graphic design skills - experience with Adobe Creative Cloud with the ability to use and self-learn new tools.
• Experience building audiences and running and managing ad campaigns across various platforms simultaneously.
• Proven experience with the science of marketing - analytics, tracking, and metrics.
• Exceptional communication and presentation skills.
• Experience leading and managing hiring or similar events.

Nice if you have:

• Media buying and digital agency experience.
• Employer brand experience.
• Experience running ads on Facebook, Glassdoor, and Indeed

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10

Mbps download/5

Mbps upload.

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About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

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