Marketing Specialist

Overview

Marketing Specialist – Behavioral Health & Medical Spa (Maryland / Virginia)

Location:

Hybrid (based in Maryland or Northern Virginia)

Employment Type:

Full-time Salary Range: $55,000 – $70,000 per year (DOE) + performance bonuses

• Develop and execute integrated marketing strategies for behavioral health and aesthetic services.
• Create engaging content for social media, newsletters, and websites that reflect the mission of holistic care and wellness.
• Manage and analyze digital marketing campaigns (Google Ads, Meta Ads) to attract new clients and increase retention.
• Coordinate outreach efforts, community partnerships, and promotional events in the Maryland/Virginia region.
• Collaborate with clinical and aesthetics teams to promote new programs, workshops, or treatment launches.
• Maintain brand consistency across all communication channels and marketing materials.
• Track key performance metrics (leads, engagement, conversion) and report outcomes to leadership.

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in healthcare, wellness, or aesthetic marketing preferred.
• Strong understanding of HIPAA-compliant marketing practices and patient privacy.
• Skilled in digital marketing tools:
  Canva/Adobe Creative Suite, Google Analytics, Meta Ads Manager, Mailchimp or similar platforms.
• Excellent copywriting and storytelling skills with the ability to adapt tone for both clinical and lifestyle audiences.
• Detail-oriented, organized, and able to manage multiple projects in a fast-paced setting.
• Passion for wellness, mental health, and aesthetic care.

• Competitive pay with growth potential.
• Monthly performance-based incentives.
• Flexible hybrid work schedule.
• Employee discounts on wellness and aesthetic services.
• Collaborative, mission-driven work environment focused on whole-person care.

If you’re passionate about marketing that promotes both inner and outer well-being, we’d love to hear from you. Please submit your resume, portfolio or work samples, and a brief note sharing why you’re interested in marketing within behavioral health and aesthetics.

Flexible work from home options available.