VP, Social Content Strategist Dallas, Texas

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Please note: This is a hybrid role located in Dallas, TX. You will have an opportunity to collaborate in-person two to three days a week at our Dallas office while maintaining flexibility for remote work.

Golin Dallas, our global headquarters, is seeking a VP, Social Strategist who excels at building brands online to drive offline impact.

Are you the person in your friend group who’s always the first to share new social content or talk about a new influencer before they go viral? The one people come to when they want to know what the new trends or emerging voices are? Then let’s talk!

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes.

Riding the wave of recognition and award‑winning work, the VP, Social Strategist has an incredible opportunity to craft forward‑thinking, community‑first social strategies that integrate paid, earned, and owned media to drive brand relevance and keep Golin on top in Dallas.

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award‑winning work we create.

At Golin, we know relevant brands earn their place in culture. In the age of ad blockers and information on-demand, it’s not something they can simply pay their way into anymore. That’s why we believe our earned‑first approach to engagement, brand storytelling, and virtual experiences not only gives us a competitive advantage but also explains why more than half of our work as a progressive PR agency is digital and social in nature.

“Go All In” is the agency’s ethos and commitment to bravery over mediocrity.
Go All In
. Does that fire you up? Read on.

You’ll work with a rock star team of account, creative, media relations, and analytics experts to create and execute marketing programs for the clients. You’ll integrate across platforms – introducing efficiencies to owned, earned and paid budgets to drive results that will generate conversation and get your clients noticed.

• Partner closely with the SVP, Executive Director, Digital Strategy to lead four major social accounts in the Dallas office.
• Drive day‑to‑day execution of social content with a community‑first approach.
• Lead social strategy development across paid, owned, and earned channels.
• Provide senior‑level brand counsel and client support, especially on new business efforts.
• Orchestrate and direct a team to deliver best‑in‑class social work.
• Oversee content creation, community engagement, and reactive social strategy.
• Collaborate with cross‑functional teams (paid, influencer, creative, analytics) to deliver integrated storytelling.
• Serve as a go‑to expert on social media trends, platform updates, and cultural moments.
• Support new business development and help scale social offerings.
• Provide client counsel and jump in where needed to support strategic initiatives.
• Manage and mentor junior team members; expected to have 2–3 direct reports.
• Help shape team structure and workflow alongside the SVP, Executive Director, Digital Strategy.
• Contribute to thought leadership and internal innovation efforts.

• 10+ years of experience in digital/social media, preferably with large, complex brands.
• Strong leadership and team orchestration skills.
• Deep understanding of major and emerging social platforms, including best practices and user dynamics.
• Experience in social content strategy, community management, and brand storytelling.
• Ability to translate insights from analytics into actionable recommendations.
• Comfortable working…