Senior copywriter at Humana Boston, MA

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Humana is evolving its marketing organization to better acquire and engage members through data-driven, technology-enabled, and personalized communications and the creative and content produced by the in-house agency team known as the Hive, is a vital part of this transformation.

The Senior Copywriter plays a critical role in shaping the strategic direction of marketing communications for the Humana Inc. brand portfolio. This position demands a deep understanding of brand strategy, advanced writing skills, and business acumen to develop content that supports key marketing objectives. You will utilize data analysis to inform creative decisions and emerging technology to develop creative concepts, integrated campaigns, and brand expression across all media.

As a steward of the brand voice, you will drive strategic differentiation, brand consistency, and quality standards across channels, acting as a strategic advisor and creative partner to internal and external stakeholders. Success in this role requires advanced presentation skills, the ability to manage multiple projects and deadlines, and the ability to incorporate stakeholder feedback while maintaining the integrity of the work.

• Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns
• Collaborate with cross-functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video
• Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery
• Foster a collaborative creative culture and provide constructive critique to design peers toelevate outcomes
• Work in an agile flex model and capable of executing work at any stage of the creative development process
• Present creative work, articulating strategic rationale behind creative choices
• Integrate stakeholder feedback to advance creative solutions
• Manage multiple complex projects simultaneously while meeting deadlines and maintaining high-quality standards
• Stay informed on industry trends and best practices for advertising, digital marketing and copywriting

• Bachelor's degree in English, Communications, Advertising, or a related field
• 5+ years of professional copywriting development experience in an agency environment
• Industry competitive portfolio that demonstrates advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief
• 3+ years of experience developing content for digital channels including email, web, and social media
• Familiar with GenAI copy tools including Jasper and experience developing brand aware writing prompts
• Proven ability to independently advance the creative development process, from low-fidelity prototyping concepts through final production, across a broad range of media
• Advanced communication skills and ability to deliver a persuasive creative presentation
• Proficiency with creative collaboration tools including Lucid and Figma

• Experience in healthcare, insurance or regulated industries
• Experience developing copy assets for content delivery platforms including Adobe AJO/AXP
• Experience with video storytelling and production process
• Experience with Agile methodologies and operating models

• Link to website or PDF portfolio must be submitted with application to be considered. Looking to see integrated campaigns and channel expertise and prefer case study formats that demonstrate work effectiveness.
• Agency located in Louisville, KY but qualified applicants will be considered for remote work
• Occasional travel may be required

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in…