Senior Product Marketing Manager, Measurement

Ibotta is seeking a Senior Product Marketing Manager, Measurement to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. We are looking for a Senior Product Marketing Manager who will be responsible for defining the go-to-market strategy for our performance measurement suite. You will partner closely with cross-functional stakeholders in Product Management, Data Science, and Sales to identify market opportunities and set the strategic direction for our solutions.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
** Candidates living in Atlanta, Austin, Bentonville, Boston, Chicago, Cincinnati, Cleveland, Dallas, Houston, Jersey City, Minneapolis, Nashville, New York City, Los Angeles, San Francisco, Seattle, or St. Louis may be eligible for remote work.
****** What you will be doing:
***** Serve as the subject matter expert and marketing owner for Ibotta’s core measurement solutions, including Sales Lift and Incrementality.
* Develop and execute the end-to-end go-to-market strategy for new and existing CPG measurement products, from positioning and messaging to launch and adoption.
* Create compelling thought leadership, case studies, and sales narratives that articulate the unique value of Ibotta’s item-level purchase data in proving marketing ROAS (Return on Ad Spend).
* Design and implement programs to drive the adoption of our measurement solutions among CPG brands and agency partners, identifying and resolving barriers to entry.
* Collaborate closely with Product Management, Sales, and Data Science teams to gather market feedback, understand CPG advertiser pain points, and influence the product roadmap.
* Translate complex measurement capabilities into a clear, compelling value proposition for our sales teams and clients, ensuring the creation of effective sales collateral, training materials, and client-facing presentations.
* Embrace and uphold Ibotta’s Core Values:
* Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
***** What we are looking for:
***** 8+ years of experience in product marketing, product management, or a related role within the advertising technology or marketing analytics space.
* Bachelor’s degree in business, marketing, or relevant field preferred
* Deep understanding of the CPG and retail marketing measurement landscape, including solutions like Sales Lift studies, Market Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
* Experience working directly with or for CPG brands, retail media networks, or in the digital advertising industry with a focus on CPG clients.
* Exceptional communication and presentation skills, with a proven ability to craft compelling narratives from complex data and technical concepts.
* Direct experience with closed-loop attribution, retail media, or performance marketing platforms is highly preferred.
* Experience marketing analytics or data-driven products to both technical and non-technical audiences.
* A self-starter who thrives in a fast-paced, ambiguous environment, with a knack for original thinking and a bias for action.
** About Ibotta ("I bought a...")
** Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.

American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
** Additional Details:
*** This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, Employee Stock Purchase Program, and 401k match.
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