Marketing Generalist​/Marketing Manager

Position: Marketing Generalist / Marketing Manager

Marketing Generalist / Marketing Manager

Location: Remote (U.S.)

About B2

Gnow

B2

Gnow is a rapidly growing govTech SaaS company that helps government agencies and large organizations build more transparent, efficient, and equitable procurement systems. Our platform powers some of the most complex public sector entities in North America.

We’re a mission-driven team working to transform how government operates, with a focus on innovation, accountability, and meaningful impact. If you want to contribute to a purpose-oriented company while growing your marketing career, this is the place for you.

About the Role

We are seeking a creative, detail-oriented Marketing Generalist / Marketing Manager to support brand awareness, lead generation, and event execution. This is a hands‑on role where you’ll directly contribute to visual content, digital engagement, and campaign execution across multiple channels.

You’ll manage social media, design compelling visuals in Canva, support both virtual and in‑person events, and collaborate closely with cross‑functional teams to execute integrated marketing initiatives. This is an ideal role for someone who thrives in a fast‑paced, scaling SaaS environment and enjoys juggling multiple projects that contribute to pipeline growth and brand visibility.

If you love variety, creativity, and having a real impact on a growing marketing engine, you’ll thrive here.

What You’ll Do Social Media Management

• Manage day‑to‑day posting and engagement on all company social channels.
• Publish content promoting events, product launches, campaigns, and thought leadership.
• Track performance metrics and iterate content strategy to drive follower and engagement growth.

Content Creation (Canva & Light Design)

• Design on‑brand graphics, collateral, and presentations in Canva, including social posts, ads, event signage, email banners, and one‑pagers.
• Maintain visual consistency across digital and physical marketing assets.

Event Marketing Support

• Assist with logistics, promotion, and execution for webinars, trade shows, conferences, and virtual events.

Campaign Execution & Support

• Support multi‑channel marketing campaigns (email, digital ads, paid social, website updates).
• Assist with creating landing pages, email templates, and campaign assets in marketing automation tools (e.g., Hub Spot).
• Maintain campaign calendars, track deliverables, and ensure on‑time launches.

Analytics & Reporting

• Track and report campaign and social media metrics.
  
  Support data entry, list management, and segmentation in CRM/automation systems.
• Identify opportunities for optimization and recommend new tactics.

Collaboration

• Work closely with Demand Gen, Events, Product Marketing, and Sales to ensure alignment on campaign priorities.
• Provide support on urgent or last‑minute tasks, including campaign adjustments and event needs.

What You Bring

• Bachelor’s degree in marketing, advertising, business, or a related field.
• 5+ years of marketing experience, ideally in B2G/B2B SaaS.
• Strong understanding of social media management for professional audiences.
• Proficiency in Canva with the ability to create polished, on‑brand marketing assets.
• Experience supporting events such as webinars, trade shows, and virtual conferences.
• Familiarity with CRM and marketing automation tools (Hub Spot, Marketo, Pardot, Salesforce).
• Exceptional organizational and project management skills.
• Detail‑oriented with strong written and verbal communication.
• Ability to independently manage multiple projects in a fast‑paced environment.

What We Offer

B2

Gnow provides a competitive benefits package designed to support your health, financial security, and work‑life balance as a full‑time employee:

• We offer a competitive salary designed to reward performance.
• Comprehensive Coverage from Day One
  :
  Medical, dental, and vision insurance start your first day.
• Choice and Flexibility: Choose from 11 nationwide United Healthcare plans. One plan is 100% employer‑paid for employee‑only coverage.
• Affordable Dental & Vision: Low‑cost options for employees.
• 401(k) Retirement Savings
  : 100% employer match up to 4% of your pre‑tax salary contributions, with immediate vesting after three months.
• Income Protection: Employer‑paid short‑ and long‑term disability coverage.
• Generous Time Off
  : 20 days of PTO, 14 paid holidays, and Summer Fridays to support work‑life balance and time to recharge.

B2

Gnow is an equal opportunity employer committed to building a diverse, inclusive, and equitable workplace. We believe that varied backgrounds, perspectives, and experiences strengthen our team and lead to better outcomes for the communities we serve. We welcome applicants of all races, ethnicities, genders, ages, religions, sexual orientations, abilities, and veteran statuses.

If you’re a creative, detail‑driven marketing professional who loves making a measurable impact,
we’d love to meet you.

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