Executive Director - Strategic Marketing & Engagement

Executive Director – Strategic Marketing & Engagement / Full‑time / Days

NATIONAL LEADERS IN PEDIATRIC CARE

Ranked among the top 10 pediatric hospitals in the nation, Children’s Hospital Los Angeles (CHLA) provides the best care for kids in California.

Here world‑class experts in medicine, education and research work together to deliver family‑centered care half a million times each year. From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.

The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering. Our scientists will work with clinical experts to translate laboratory discoveries into treatments that are a perfect match for every patient. Together, the CHLA team will turn health care into health transformation.

Join a hospital where the work you do will matter—to you, to your colleagues, and above all, to our patients and families. The work will be challenging, but always rewarding.

It’s Work That Matters.

This is a remote position. In accordance with CHLA policy, candidates must establish primary residency in California prior to their start date.

Children’s Hospital Los Angeles (CHLA) is a nationally recognized leader in pediatric healthcare, known for its best‑in‑class marketing and communications function. We are seeking a strategic and visionary leader to fill the role of Executive Director of Strategic Marketing. This pivotal role will drive the strategic development, execution, and optimization of comprehensive marketing efforts, clinical marketing campaigns, service line marketing campaigns, brand promotion, and agency management initiatives that align with the institution’s ambitious growth and business objectives.

As a key member of CHLA’s Mar Com leadership team, you will oversee all aspects of the consumer decision journey—from awareness to loyalty—focusing on increasing patient family engagement and developing strategic partnerships for CHLA.

Responsibilities include crafting and executing innovative, data‑driven marketing campaigns that resonate with patients, donors, referrers and healthcare providers, while ensuring alignment with CHLA’s strategic goals. You will collaborate with the Strategy Team and develop and deploy enterprise marketing and growth activities aligned with the Enterprise Strategic Plan. You will oversee the development of a national and market‑based pre‑patient journey strategy, manage growth campaigns for Destination and Global Health, Ambulatory Care, and Healthy Balance initiatives, and manage an Integrated and Brand Marketing Team in partnership with Digital and Communications teams.

You will also oversee external agencies and protect and promote CHLA’s brand.

• Lead the strategic development, execution, and optimization of marketing campaigns and clinical marketing referral campaigns, ensuring alignment with CHLA’s growth objectives.
• Strategically allocate marketing resources to maximize impact, ROI, and donor engagement across diverse target audiences.
• Drive business growth by continuously monitoring, adapting, and enhancing campaign performance based on KPIs, while integrating insights from industry trends.
• Demonstrate ability to create strategic partnerships with media, consumer groups, and non‑profit organizations.
• Oversee and mentor the marketing strategy and teams, fostering a culture of innovation and excellence while evolving team roles and capabilities.
• Develop and sustain strong cross‑functional partnerships with senior leaders, clinical teams, and business units, ensuring strategic alignment and leveraging insights to enhance future marketing and fundraising initiatives.

• 10+ years’ experience driving successful marketing efforts in a matrixed organization.
• Strong business acumen and understanding of digital media, online advertising platforms and related metrics.
• Demonstrated ability to think strategically about the institution’s multi‑faceted objectives and effectively develop and…