Senior Director, Product Marketing

Overview

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.

Job overview:

Omada Health is looking for an experienced product marketing leader to join our team. This individual will be a strategic thinker, a skilled storyteller and experienced cross-functional operator who can drive consensus across product, clinical and commercial teams. In this role, we are looking for someone who can lead a team to synthesize market feedback, understand our business buyers, and their buying process, support product roadmap development, sales, and marketing efforts, continuing to widen the gap between Omada and our competitors.

They will also be responsible for development of a channel segment marketing strategy, developing and tracking segment key performance indicators, and developing a website strategy to reach different segments.

In this role we are looking for a player-coach who…

…will lead a team of PMMs to cover our individual products (Prevention & Weight Health, Diabetes, Hypertension GLP-1s, and MSK), Omada Insights Labs, our product roadmap development, and sales enablement for payer, benefit consultants and employer audiences. This role will be instrumental in driving strategy and design of Omada’s next generation products.

Your impact:

Omada is at an inflection point. We are growing high double digits and expect to accelerate growth. However, to get there, we need to be able to become commercial experts, build highly engaged passionate teams, and work together with a one-team mindset. As the Senior Director, Product Marketing you’ve got an exciting job to lead the following critical efforts:

• Lead brand & product strategy & GTM planning
• Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence.
• Create close partnerships with commercial, product, and clinical to help Omada embrace our brand positioning and keep our buyers and members at the forefront of decision making.
• Help shape program and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs.
• Clearly define and articulate our competitive position for our cardiometabolic program.
• Stay on top of new indications, emerging research and competitive trends; translate them into POVs and share with the commercial, product, and clinical teams; partner with the Thought Leadership team to create content.
• Lead packaging and pricing for our programs to ensure alignment with the market.

• Lead program positioning & messaging (integrated across all Omada products)
• Lead integrated marketing campaigns across B2B customers
• Lead commercial launches of new products and major features
• Partner with Clinical Team on evidence generation needs & development of reports / thought leadership pieces
• Create core messaging to enable development of a variety of content types, including web landing pages, videos, presentations, ad copy, and in-person & virtual events, to drive business growth and marketing success.
• Partner with Thought Leadership team on thought leadership planning & messaging
• Accountable for key commercial assets including value story, demos, business cases, reporting, etc.

• Subject Matter Expert for Omada program demos in partnership with sales & CX / SAM team
• Support large opportunities with sales pitches & sales deck support
• Support the Customer Experience team on requests / needs from clients on reporting
• Partner with Customer Effectiveness team on training sessions and materials

• Competitive salary with generous annual cash bonus
• Equity Grants
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions
• ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you…