Senior Marketing Agency-Direct Channels

This job posting is anticipated to remain open for 30 days, from 04-Dec-2025. The posting may close early due to the volume of applicants.

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose:
We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

The Senior Marketing Agency Manager is responsible for leading external agencies to create and execute marketing strategies and campaigns that deliver measurable outcomes for the firm, prospects, clients, and branches. This role requires strong business acumen to connect home office and branch marketing programs with business segment, Market Management, and Practice Management objectives.

A key focus of this role is overseeing agency-led initiatives across direct email and direct mail channels, ensuring they are strategically aligned with business goals and optimized for performance. The Senior Marketing Agency Manager ensures agency deliverables drive impactful, multi-channel marketing initiatives that support growth and enhance the client and branch experience. As the marketing landscape evolves, this role will also support the expansion into texting and push notification capabilities to further personalize and scale engagement.

What You’ll Do…

• Accountable for millions of dollars of firm budget, partner with external agencies to innovate, develop, and execute marketing strategies and campaigns. Hold agencies accountable for delivering high-quality work, focused on business objectives, within established timelines and budgets.

• Lead the development and execution of direct email and direct mail campaigns, ensuring they are audience-targeted, data-informed, and integrated with broader marketing efforts. Collaborate with agencies to refine segmentation, personalization, and creative strategies that drive engagement and conversion.

• Ensure marketing programs are aligned to business segment, practice, and market management objectives. Create program roadmaps with measurable checkpoints, and constantly validate agency deliverables with internal stakeholders.

• Oversee multi-channel campaigns that drive engagement and deliver results measured in prospect outcomes, client outcomes, and branch capacity and effectiveness. Collaborate with internal EBM teams to ensure seamless integration of agency work with broader EBM efforts.

• Partner with analytics teams to measure the effectiveness of direct marketing campaigns, leveraging A/B and multivariate testing, predictive analytics, and campaign optimization. Use insights to refine strategies and continuously improve ROI.

• Build strong relationships with internal stakeholders to ensure alignment on Marketing and Branch objectives. Influence cross-functional teams to support the successful execution of EBM priority work streams.

• Leverage external agency expertise to ensure innovation and delivery of best-in-class marketing across direct channels, with an eye toward future capabilities in texting and push notifications.

• Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities.

• Stay informed on industry trends, competitor activities, and emerging marketing technologies. Apply insights to enhance marketing strategies and maintain a competitive edge.

• Identify…