Senior CRM Manager

Nerd Wallet is seeking a dynamic Senior CRM Manager to direct a team of marketing managers focused on initiatives related to Nerd Wallet logged-in experience. This team drives loyalty, engagement, and long-term retention by designing and operationalizing engaging multi-channel programs across email, push, in-app, and SMS.

The Senior Manager, CRM will identify Nerd Wallet priorities and translate them into the CRM roadmap. Key responsibilities include establishing campaign strategies to drive optimization for the Nerd Wallet logged-in experience, managing a team of CRM Managers, and delivering data-driven insights and performance metrics to relevant stakeholders. This role requires data-driven decision-making, keen attention to detail, and strong communication skills with the ability to articulately present to any audience at any level.

This role reports to the Director, CRM.

• Identify and translate business goals into effective CRM marketing strategy and roadmap

• Drive the strategy and vision for all campaigns within area of responsibility

• Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes

• Implement and optimize day-to-day processes to increase team velocity

• Use data to drive decisions around campaign optimization and performance targets

• Cascade campaign metrics, trial data, and best practices to relevant stakeholders

• Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad-reaching impact

• Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback

• 5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies

• Deep expertise in strategic and technical SEM with an emphasis on email and push channels

• 2+ years of marketing management experience with a proven track record of managing and developing high-performance marketing teams

• Ability to build and deliver campaigns utilizing CRM tools such as Iterable, Segment and others

• Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns

• Knowledge of and hands‑on experience working with multiple email service providers (ESPs) and/or engagement marketing tools

• Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions

• Experience working cross-functionally within a matrixed organization

Preferred Qualifications:

• Experience working on a Fin Tech, Prop Tech, or Real Estate industry

• This role will be remote (based in the U.S.).

• We believe great work can be done anywhere. No matter where you are based, Nerd Wallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents

• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown

• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

• Mental health support

• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests

• Health and Dependent Care FSA and HSA Plan with monthly Nerd Wallet contribution

• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)

• Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

Have Some Fun! (Nerds are fun, too)

• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

• Hackathons and team events across all teams and departments

• Company-wide events like Nerd Love (employee appreciation) and our annual Charity Auction

• Our Nerds love to…