Social Media Manager

Archer Review is a private equity-backed education technology company supporting medical and nursing students in their professional journeys. Our mission is to equip health care learners, educators and leaders with the knowledge, resources and confidence they need to succeed - personally and professionally.

Our fully remote team of educators, clinicians, technologists, creatives and operators support and collaborate one another and share a genuine commitment to making a difference.

Archer Review has been recognized for four consecutive years by Inc. 5000 and for two years by Deloitte Technology Fast 500 as one of the fastest-growing technology companies in the United States. The company also ranks No. 5 on the 2024 Financial Times list and No. 3 on the Inc. Southwest Regionals list for high growth companies.

• Excellence
  :
  We innovate constantly, adapt with agility, embrace challenges, welcome change, move with intention, and hold ourselves accountable.
• Outcomes
  :
  We deliver real outcomes that include measurable progress, skills mastery, and meaningful achievements.
• Empathy
  :
  We see the world through the eyes of our learners and partners, meeting them where they are, adapting to their needs, and walking alongside them with compassion and respect.
• Service
  :
  We are trusted partners who provide forward-thinking approaches and world-class service.

As a Social Media Manager
, you will own Archer Review’s social media presence across Facebook, Instagram, Tik Tok, Reddit, and other emerging platforms, with a focus on engaging, supporting, and growing our audience of nursing and medical students. You will drive community growth, brand affinity, student engagement, and conversion to our learning solutions through creative content, consistency, and data-driven insights.

This is a fully remote position reporting to the Director of Growth Marketing.

• Content Strategy & Planning: Develop and implement a social media strategy tailored to nursing and medical students — mapping out content themes, timing, and formats that resonate with their study journey, exam cycles, stress points, and aspirations.
• Content Creation & Publishing: Produce high-quality, platform-optimized content (short‑form video, study tip posts, motivational content, student success stories, discussion prompts) and publish consistently across channels to maintain active engagement and strong brand presence.
• Community Engagement & Moderation: Actively engage with our student audience by responding to comments, messages, threads, and discussions, fostering connection, trust, and a supportive peer community around exam prep and student life.
• User-Generated Content & Student Advocacy: Encourage and repurpose user‑generated content — such as study setups, progress updates, testimonials, pass‑rate celebrations, and peer support — to build social proof, amplify student voices, and strengthen community loyalty.
• Campaign & Event-Driven Content: Plan and execute targeted social campaigns aligned with major exam periods, enrollment cycles, exam‑prep product launches, seasonal student milestones (graduation, licensure, onboarding), and other high‑impact moments for students.
• Platform Trend Monitoring & Adaptation: Stay up to date with social media trends, new features, and changing student behaviors; experiment with trending content formats, challenges, hashtags, and platform‑specific optimizations to keep our presence fresh and relevant.
• Performance Analytics & Optimization: Track key social metrics (engagement, reach, follower growth, content performance, conversion signals) and draw insights to refine content strategy, posting cadence, and messaging to better meet students’ needs.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with content, design, product, and customer support teams to align social media content with product features, educational offerings, student feedback, and overall brand voice.

• Demonstrable, hands‑on social media experience within a B2C product‑led organization, especially focused on consumer audiences and community building.
• Demonstrated ability to create engaging content across multiple formats —…