Email Marketing Coordinator

Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across all 50 states rely on Vetcove daily, supporting tens of thousands of veterinarians who care for tens of millions of pets each year.

We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and passionate people who want to help shape the future of veterinary care.

We’re looking for a curious, creative, and motivated Email Marketing Coordinator to help support new marketing initiatives across the Vetcove platform. In this role, you’ll assist with testing ideas, creating engaging content, and learning how to optimize marketing programs that help veterinarians and pet parents discover Vetcove. This is a great opportunity for someone early in their marketing career who is eager to learn, experiment, and grow.

• Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post-purchase flows, loyalty, retention, surveys, and transactional messaging.
• Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals.
• Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives — including template building/HTML, copywriting, asset coordination, QA, and deployment.
• Manage and maintain the email/SMS marketing calendar, ensuring alignment with business priorities, merchandising/retail needs, demand forecasts, and cross-functional partners.
• Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements.
• Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and new features intended to increase performance.
• Partner with design and copy teams to evolve creative direction, layouts, and templates based on best practices and performance data.
• Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics.
• Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities, providing recommendations for scaling what works.
• Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers.

• Bachelor’s Degree
• 1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels.
• Hands-on experience managing both strategy and execution of email and SMS programs.
• Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action.
• Familiarity with segmentation, testing methodologies, and lifecycle program design.
• Collaborative mindset and ability to work closely with creative, merchandising, and product teams.

• 100% remote within the USA
• Medical, Dental, and Vision Insurance
• Automatic 401k contribution
• Employee referral program
• At home office set up
• Bi-annual company retreats
• Open vacation policy
• Equity
• Monthly team events

The typical base pay range for this role across the U.S. is: $55,000/year - $80,000/year + bonus + equity + benefits.
There is a different range applicable to specific work locations. For Colorado, the salary range is: $60,000 - $75,000 + bonus + equity + benefits. This salary range is a good faith estimate of what Vetcove may pay for this position at the time of posting. Actual compensation may vary based on skills, qualifications, and experience. The range reflects the base hourly…