Content Strategy Manager

With millions of diners, tens of thousands of restaurants, and 25+ years of experience, Open Table, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a uniquely informed view of the hospitality world. We serve restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations, and maximize revenue.

Every employee at Open Table has a tangible impact on how we build products, tell stories, and support our partners.

Hospitality is all about taking care of others, and it defines both our purpose and our culture. Here, you’ll work in a welcoming, inclusive environment with the benefits, flexibility, and support you need to thrive.

Open Table is seeking a seasoned content leader to shape the future of how our brand shows up across the U.S. market. You’re a visionary storyteller, a strategic thinker, and a builder—someone who develops content programs that engage millions, elevate brand perception, and drive measurable business impact.

You bring deep experience creating and scaling content for B2C audiences across brand campaigns, social, email, CRM, community, and more (excluding product content). You translate insights into compelling narratives and ensure every message feels distinctly Open Table.

You’re equally comfortable rolling up your sleeves and operating at a high strategic altitude. You collaborate naturally across teams, champion both restaurants and diner, and set a high bar for everything we publish.

Define and lead Open Table’s U.S. content strategy, setting the vision and roadmap that ladder up to both brand building and performance marketing outcomes.

Lead naming, messaging frameworks, and narrative development, bringing clarity, coherence, and structure to how we communicate.

Inspire, mentor, and grow content capabilities, raising the level of craft across teams and contributors.

Own and elevate our brand voice, ensuring clarity, cohesion, and consistency across all marketing channels and touchpoints.

Write and execute high-quality marketing copy across channels, including email, push, social and paid media, balancing day-to-day execution with longer-term content development.

Partner closely with Growth Marketing (paid, lifecycle, social, SEO) to bring integrated campaigns, seasonal moments, and launches to life.

Collaborate with PR, Product Marketing, Partnerships, and Product Design to create cohesive storytelling across surfaces and strengthen cross-functional alignment.

Use data and insights to guide decisions—refining content performance, strengthening engagement, and enhancing audience resonance.

Identify opportunities to modernize and optimize our content mix, exploring new channels, formats, and partnership opportunities.

Leverage AI fluently—from ideation and workflow efficiency to content iteration and personalization—to scale impact and unlock new creative possibilities.

5+ years of content strategy or content marketing experience within consumer-focused organizations, leadership experience is a plus.

A track record of building and executing content programs that drive both brand impact and performance results.

Exceptional verbal, written, and presentation skills—with a clear, concise, and collaborative communication style.

Strong operational instincts, with the ability to prioritize, move quickly, and maintain quality under pressure.

Experience partnering across Growth, Product Marketing, Partnerships, UX, and Research to deliver holistic storytelling.

Data-driven decision-making, grounded in audience insights and analytics.

Proficiency with AI tools and techniques, and an understanding of how to apply them responsibly to content development and optimization.

Proficiency with workflow tools such as  or Air Table to collaborate with cross functional teams.

Passion for food, hospitality, technology, and culture, with curiosity for what’s emerging next.

Work from (almost) anywhere for up to 20 days per year

Focus on mental health and well-being:

• Company-paid therapy sessions through Spring Health
• Company-paid subscription to…