Senior Digital Marketing Manager

🚀 Join REDW – A Top Workplace in the Southwest!

Ready to grow your career at one of the Southwest’s largest and fastest-growing accounting and advisory firms? REDW LLC has been proudly recognized as a Top Workplace in both Arizona and New Mexico for 2021, 2022, 2023, and 2024 — and we’re just getting started!

With offices in New Mexico, Arizona, Oregon, and Oklahoma, we’re known not just for our professional excellence, but for our award-winning workplace culture — including accolades for Compensation, Remote Work, and Formal Training from AZCentral and The Albuquerque Journal.

The Senior Digital Marketing Manager serves as REDW's digital excellence leader, driving measurable lead generation and pipeline growth through innovative digital media and creative strategies, rigorous agency management, and data-driven optimization.

This role requires exceptional attention to detail across management of all external vendor and agency partnerships, campaign project timelines, quality of visible, actionable, aggregated, cross-channel campaign data, brand and message consistency throughout all touchpoints, and marketing ROI for the business.

Digital Strategy and Channel Management:

• Develop and execute comprehensive B2B digital marketing strategy aligned with firm growth objectives and service line goals.
• Create sophisticated, cross-channel Account-Based Marketing (ABM) campaigns.
• Partner with key product and marketing team members on digital campaign integration and optimization initiatives focusing on conversion rate optimization, user experience, and lead capture.
• Develop the overall digital strategy to support the firm and our business lines, setting clear KPIs, reporting on campaign results, and driving quick optimization recommendations and implementation.
• Oversee campaign execution across all digital channels, providing direction to agency partners and internal teams, and ensuring all data can be tracked, analyzed, and reported to leadership regularly.

Agency Management and Oversight:

• Maintain rigorous oversight of external digital agency relationships, projects and results.
• Manage all agency contracts, budgets, and SOWs.
• Implement structured agency briefing process ensuring clear expectations and measurable outcomes meeting firm, services, and sales/marketing goals.
• Maintain detailed project tracking system for all agency initiatives with daily status update.
• Conduct weekly internal agency reviews with Marketing Director and bi-weekly, external, agency meetings to drive performance, scorecard visibility, review ROI metrics and optimization and provide updates on all agency SOW’s, optimizations, creative development, and projects.
• Review and approve all agency deliverables including overall campaign strategies, creative assets, keyword and media campaigns, and weekly/quarterly performance reports.
• Ensure processes in place that foster collaboration and support of all internal marketing team members and service/business contacts, critical to successful campaign accuracy, launch and results.

Creative and Brand Oversight:

• Lead agency copy and creative input process in partnership with product management and brand/content teams.
• Coordinate creative development between internal team, offshore resources, and agency partners.
• Implement A/B testing framework for continuous creative optimization.
• Manage creative reviews through appropriate channels prior to approvals.
• Review and approve all digital creative, planning for and meeting tight deadlines, for brand compliance, messaging accuracy, customer experience, test/learn results, and performance potential.

Analytics and Performance Management:

• Conduct comprehensive audits and analysis of data using Google Analytics 4 (GA4),Hub Spot Dashboards, CRM and any other available data sources as required.
• Monitor paid media campaign performance daily, identifying optimization opportunities and addressing underperformance immediately.
• Implement attribution modeling to demonstrate marketing's impact on revenue.
• Track and optimize conversion paths across all digital touchpoints.
• Present monthly digital marketing performance to leadership team with actionable recommendations.

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