VP, Marketing

• Facility Corporate - Enterprise Allocations
• Schedule - Shift - Hours Full Time - Remote

Pediatric Associates was founded in Hollywood, FL in 1955. The same clinician-led, evidence-based, medical home passion is a unifying driver for those who join Pediatric Associates Family of Companies. The Pediatric Associates Family of Companies is a growing team of Pediatricians and Pediatric Care Teammates who are excited to be part of the first nationwide Pediatric Primary Care Medical Home. We further our uniqueness by ensuring the clinician voice is leading our medical home innovations.

The VP of Marketing drives marketing operations and new patient acquisition across PAFC, managing Regional Marketing Managers and overseeing all campaigns from acquisition through retention. Partnering closely with the SVP of Patient Engagement and Retention, this role spans acquisition, brand, digital, marketing technology, creative, and analytics — building marketing as a measurable growth engine.

This list may not include all the duties that may be assigned.

• Own new patient acquisition strategy through integrated campaigns.
• Build a digital-first acquisition engine: GEO, SEO/SEM and paid media.
• Partner with market presidents to enable Regional Marketing Managers to develop market-specific growth plans based on local dynamics and clinic capacity.
• Drive provider reputation management, community partnerships, and sponsor ships that generate qualified leads.
• Provide marketing support for programs like our newborn program (operations managed by SVP Patient Engagement and Retention).

• Lead and manage Regional Marketing Managers who own both acquisition and retention metrics at market level, with executive presence to independently manage relationships with market presidents and practice managers.
• Empower managers with budget ownership and accountability for retention rates, new patient acquisition, and value-based care membership growth.
• Develop standardized campaign templates for rapid local deployment.
• Ensure managers monitor daily performance metrics (retention by clinic, new patient acquisition, fill rates, campaign effectiveness).

• Partner with SVP of Patient Engagement and Retention (who defines retention strategy) to execute campaigns and measure performance; maintain weekly strategic sync for campaign calendar and resource coordination.
• Oversee martech stack, creative services, and omni-channel execution (email, SMS, digital, paid media, direct mail, in-clinic materials).
• Manage a digital marketing team serving both acquisition and patient engagement needs.
• Ensure brand consistency while enabling Regional Marketing Manager flexibility for local relevance.
• Implement acquisition funnel analytics and attribution modeling to optimize marketing spend.

• Oversee website platform, digital presence (SEO/SEM, paid search, social media, content marketing), and brand architecture as PAFC consolidates acquired brands.
• Create comprehensive dashboards showing acquisition, campaign performance, retention support metrics, and ROI by channel and region.
• Drive martech decisions by ensuring Regional Marketing Managers have tools for daily performance monitoring.

Direct oversight of marketing team members.

EDUCATION:

Bachelor’s degree in marketing or relevant subject area required;
Master’s degree preferred. Experience may be considered in lieu of the degree.

EXPERIENCE:

• 7+ years of progressive marketing experience required.
• 5+ years directly managing/leading a marketing team required.
• Proven track record building and managing distributed regional marketing teams with measurable acquisition and retention growth required.
• Strong digital marketing expertise (SEO/SEM, paid media, marketing automation, analytics) and healthcare marketing regulations (HIPAA) preferred.
• Executive presence to partner with C-suite and clinical leadership; skilled at leading through others and empowering teams to own preferred outcomes.