Product Marketing Manager

Work Wave is the leading provider of cloud-based software solutions to pest control, lawn care, landscape management, and other green industries. Our special sauce is our team:
We’re a group of makers, doers, creative thinkers, and hard workers, and we’re always looking for individuals who embrace those ideals to come and help us grow. When you become a part of this company, you’ll become part of a dynamic, friendly, fun, and forward-looking community.

Work Wave is seeking a results-driven and strategic Product Marketing Manager. The ideal candidate will have a passion for customer insights and a proven track record of driving go-to-market success for SaaS products. This role requires a hands‑on marketer who can build and lead successful programs with measurable business impact, while collaborating closely with cross‑functional teams.

• Own execution of GTM strategy for assigned product(s) in partnership with the Growth Marketing team.
• Conduct ongoing voice of customer research
  , competitive intelligence, and market analysis.
• Define and maintain differentiated product positioning and messaging that resonates with our target audiences by segment.
• Serve as the key Product Marketing representative for new product launches
  , migrations, and end‑of‑life efforts.
• Partner with Product Management and Sales to influence the product roadmap and ensure alignment with customer needs and market value.
• Partner with Support and Success teams to drive adoption, retention
  , and measure and improve customer health scores.
• Drive customer education, engagement and adoption of upsell modules within our existing customer base.
• Develop thought leadership content and assets derived from market knowledge and a deep connection to the voice of the customer.
• Develop customer‑facing collateral
  , sales enablement materials, and internal messaging frameworks that clearly communicate product value.
• Assist the Growth/Demand teams with campaign inputs
  , leveraging your expertise to inform strategies for paid, owned, and earned channels.
• Work closely with the Events team to position Work Wave’s brand and product at industry trade shows and customer conferences.

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of relevant experience in product marketing
  , preferably within the B2B SaaS space.
• Strong understanding of GTM processes and the full product lifecycle.
• Exceptional communication, collaboration, and project management skills.
• Demonstrated ability to translate customer feedback and market insights into actionable business strategy.
• Highly organized and detail-oriented, with the ability to operate effectively and drive results in a cross‑functional environment
  .
• Experience and openness to utilizing AI tools to create content and enablement
  .

• Experience using Pendo, Salesforce, Salesloft, Navattic, or other interactive demo platform.
• Experience working with or around the field service industry.

• We know that there are benefits of being in the office and working from home. Work Wave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired.
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you’ll find a community of Work Wavers that value diversity, and care deeply about our products, clients, our communities and each other.

• Our HQ is based at our state‑of‑the‑art home office in the historic Bell Works complex located in Holmdel Township, New Jersey.
• With everything you could find in a great downtown — from restaurants and retail to art and culture — the Bell Works “Metroburb” is a microcosm of innovation, possibility, and inspiration and Work Wave is proud to be a part of it.
• Pharmacy, urgent care, bank, restaurants, florist, gym, dentist, outdoor patio bar and weekly farmers market all…