Director, Marketing - National Credit Union Foundation

Job Title:

Director, Marketing - National Credit Union Foundation

The National Credit Union Foundation is the charitable arm of the U.S. credit union movement. We exist to improve financial well‑being with and through credit unions

We are seeking a highly organized and proactive Director, Marketing. The ideal candidate will lead the development and execution of strategic marketing initiatives that elevate the brand, deepen stakeholder engagement, and drive revenue growth. This role is responsible for crafting and implementing integrated marketing strategies that align with the Foundation’s mission to improve financial well‑being with and through credit unions.

• Partner with the Chief Marketing & Experience Officer (CMXO) to develop and execute a comprehensive marketing strategy aligned with organizational goals and stakeholder needs
• Lead cross‑functional marketing initiatives that support donor engagement, program participation, event promotion, brand awareness and industry perception
• Serve as a strategic advisor and thought partner to internal teams, ensuring marketing efforts are integrated across departments

• Establish marketing KPIs and track ROI across marketing initiatives
• Conduct regular performance reporting and campaign debriefs; analyze data into meaningful insights that inform future strategies
• Lead brand awareness survey; analyze results to guide strategic planning

• Control content strategy, roadmap and calendar that centers stakeholder experience and drives engagement across digital and traditional channels
• Establish strategic direction and oversee distribution of content across blog, podcast, social media, website, email, PR, print, events, and emerging platforms
• Direct campaign strategy and execution, including segmentation, messaging, creative development, and performance tracking

• Define the marketing technology strategy to ensure seamless integrations across mar‑tech stack that enable data‑informed decisions and enhance experience
• Drive innovation in marketing technology and automation to improve efficiency, segmentation and personalization
• Analyze SEO, analytics, and digital performance to inform strategy and optimize campaigns

• Own relationships with media contacts; drive earned media outreach and opportunities
• Curate media coverage and social engagement to assess brand sentiment and identify opportunities
• Serve as a brand ambassador and spokesperson

• Bachelor’s degree in marketing, communications, journalism, or related field is required; master’s degree preferred
• 10+ years of progressive experience in marketing role with five or more years in leadership capacity
• Experience in credit union, mission‑driven or nonprofit environment preferred
• Proven success in digital marketing, content strategy, and campaign execution
• Strong writing, editing, and storytelling skills
• Experience with brand strategy and positioning
• Experience with fundraising or donor engagement marketing
• Experience evaluating and managing marketing technology platforms and procuring vendor relationships
• Passion for the credit union movement and cooperative values
• Ability to work independently and collaboratively in a dynamic, entrepreneurial environment
• Strong project management and organizational skills
• Able to work effectively and independently in a remote environment
• Ability to travel up to 25 days per year.

If you are highly motivated and are interested in this opportunity, we encourage you to apply today!

This position is fully remote based out of any of the following states:
Arizona, Colorado, District of Columbia, Florida, Illinois, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, North Carolina, Oregon, South Carolina, South Dakota, Texas, Virginia, Washington, and Wisconsin.

The National Credit Union Foundation is committed to fostering an inclusive work environment that celebrates the unique perspectives of its employees, while cultivating a culture that generates curiosity and understanding of each other and promotes an equitable outcome for everyone. We strive to create an environment where we celebrate our differences by treating each other with respect, listening to different perspectives and creating a workplace where your authentic self belongs and thrives while supporting our communities.