Campaigns and Events Manager

POSITION SUMMARY:

The Campaign and Events Manager is responsible for planning and executing marketing campaigns and a high-impact events program to include but not limited to trade shows, user group meetings, roadshows, and webinars. This position manages the events calendar budgets, logistics, and performance metrics and partners closely with Product Marketing, Digital Marketing, Regional Marketing, and Sales. This position closely project manages campaigns and events ensuring timeline and budget adherence and maximizes success.

• Build integrated campaign plans tied to strategic business needs.
• Coordinate omnichannel tactics with Digital/Mar Com (email, paid media/SEM, social, website, content development and promotion, webinars, advertisements, etc).
• Create briefs, timelines, and task lists; manage day-to-day execution and project management.
• Maintain the global events calendar that includes but not limited to conferences, user group meetings, roadshows, symposia, and webinars.
• Lead end-to-end event execution: goals, booth design, vendor management, shipments, staffing and booth schedules, coordination of posters, KOL talks, exhibitor talks, satellite symposia, dinners, customer meetings, etc.
• Drive pre/during/post activities including invitations, meeting set-up, at-show engagements, lead capture, post-show follow-up.
• Ensure compliance with exhibitor rules and brand standards.
• Maintain campaign/event budgets and ROI; negotiate vendor rates and track spend vs. plan.
• Define and report KPIs.
• Partner with Commercial Ops on lead routing, attribution, and dashboards (Salesforce and Marketing Automation).
• Maintain event and campaign templates; continuously improve processes and checklists.

• Bachelor's degree required in related field or equivalent work experience.
• A minimum of three years of B2B demand generation/events experience.
• Life Sciences industry preferred.

• Proven track record running integrated campaigns and major trade shows/webinars from plan to pipeline.
• Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
• Organizational, project, and priority management skills for planning, executing and following up on issues, projects and daily responsibilities in order to meet established deadlines.
• Ability to interact with a high level of patience, tact, and diplomacy, and can maintain composure under pressure. Can easily mediate and resolve conflicts.
• Proficiency with Salesforce/CRM, marketing automation (Marketo/Eloqua/Hub Spot), webinar platforms, and project management tools (Monday, MS Project, Asana, etc.).
• Excellent communication skills with the ability to organize, present, and articulate ideas both verbally and in writing.
• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.
• Ability to travel that can include overnight stays and working outside normal business hours as needed.

While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms. This position requires travel up to 20% of the time.

The position is performed in a traditional office or home office environment. When on travel, variable.

The annual base salary for this position ranges from $67,900. to $101,000. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate's knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary.

These annual bonuses are intended to recognize individual performance and enable employees to benefit from the Company's overall success.

At MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance.

Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.