Marketing Manager

This is a remote role, but eligible candidates must reside in one of the following states: IN, MI, IL, OH, KY, TN, MN, MA, FL, GA, PA. Occasional travel is required once per year for our annual summit in Mishawaka, IN or to client engagements, up to 20% travel can be expected.

The anticipated salary range for this position is $60,000 to $80,000, depending on experience and qualifications, while our internal pay band for this role extends up to $100,000.

You’re a full-stack marketer who loves owning the entire engine: planning the work, building the work, and measuring the impact. At Pathfinders, our Marketing Manager/Director is part storyteller, part strategist, part systems operator. You’re someone who can translate a brand’s narrative into high-quality content, campaigns, and sales materials, and you’re just as comfortable inside Hub Spot or Word Press as you are crafting a message.

This role is for a marketer who thrives in autonomy, keeps things organized, and doesn’t wait for someone else to tell them what to do. You bring structure to complexity, see opportunities others miss, and believe that great marketing comes from consistency, clarity, and curiosity, not last‑minute sprints. You can write, design, publish, and analyze on your own, while knowing when it’s time to loop in creative or digital partners.

If you’re reading closely, include one marketing trend, tool, or tactic you're currently excited about in your application (“Is there anything else you’d like us to know?”). We’re looking for someone who brings ideas, momentum, and a builder’s mindset, someone who helps us tell the Pathfinders story in a way that drives measurable growth.

You might be a great fit if you:

• Set the Tone:
  You bring energy and clarity into every conversation. Even when things get tough, you make work feel doable, not draining.
• Own the Outcome:
  You don’t just check boxes. You make sure the work connects to the bigger goal and moves projects forward.
• Keep Growing:
  You stay curious, adapt quickly when things change, and see every challenge as a chance to get better.
• We >
  Me:
  You believe great work is a team sport. You give credit generously, assume positive intent, and celebrate shared wins.

Get to know us at

• Lead annual and quarterly planning for marketing campaigns, content, and events.
• Concept, write, and produce marketing content including Linked In posts, case stories, emails, blogs, and presentations.
• Build and manage end-to-end marketing campaigns.
• Collaborate with creative and digital teams for high‑production deliverables such as video, photography, or designed materials.
• Maintain editorial and campaign calendar that supports ongoing visibility and engagement

• Develop sales enablement tools including decks, RFP responses, one‑pagers, and case studies.
• Design and edit presentation slides and templates directly; involve creative team for high‑profile or design‑heavy needs.
• Maintain and update PF’s library of sales materials to reflect current capabilities and positioning.
• Collaborate with client teams to ensure PF’s story is clearly represented across pursuits and presentations.
• Identify and package proof points that strengthen PF’s credibility and differentiation.

• Manage and maintain Hub Spot campaigns, workflows, contact lists, and dashboards.
• Post and update website content, landing pages, and campaign materials.
• Track, analyze and report on marketing performance.
• Maintain organized content libraries, templates, and shared drives.
• Recommend and implement improvements to tools and workflows that increase efficiency and quality.

• Document marketing processes, and best practices.
• Collaborate with client service and production teams to capture success stories.
• Stay informed on marketing and industry trends to keep PF’s approach relevant and competitive.
• Bring proactive ideas for campaigns or executions that strengthen PF’s position in the marketplace.
• Uphold brand and messaging consistency across all channels.

• Attend all applicable…