Product Marketing Manager

Marketing and Recruiting Expert | Recovering Perfectionist

Join a global healthcare company at the forefront of innovation.

Our client, a fast-growing medical device company, is seeking a Product Marketing Manager to help drive strategy, positioning, and launch initiatives for one of its most high-visibility product portfolios. This is an exciting opportunity for a marketing professional who thrives in fast-moving environments and enjoys translating insights into impactful go-to-market strategies.

The ideal candidate has experience leading product launches, pricing and positioning strategy, competitive analysis, and content development, and is comfortable collaborating across cross-functional teams, including KOLs, Sales, Mar Com, and Market Access.

This is a full-time, direct hire opportunity offering flexibility and work-from-home options.

Hybrid:
Three days onsite in Maryland.

U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.

• Develop and execute marketing strategies for a key product portfolio in a competitive, fast-paced category.
• Lead product launch efforts, including go-to-market planning, pricing, positioning, and messaging.
• Conduct market segmentation, targeting, and competitive analysis to identify growth opportunities.
• Collaborate with global and cross-functional teams to influence future innovation and portfolio direction.
• Drive brand consistency and storytelling across campaigns, content, and customer touchpoints.
• Partner with sales leadership to create effective sales enablement tools and training materials.
• Manage campaign performance metrics and deliver actionable insights to leadership.
• Collaborate with clinical and education teams on training, materials, and market education programs.
• Engage with key opinion leaders (KOLs) to gather feedback and inform strategy.

• 5–7 years of product or strategic marketing experience, ideally in tech, healthcare, or life sciences. Proven success in product launches, pricing, and brand positioning.
• Strong analytical skills with experience in market research, data-driven targeting, and competitive analysis.
• Ability to collaborate effectively with internal stakeholders, sales teams, and external partners.
• Exceptional written, verbal, and presentation skills.
• High initiative, organization, and comfort managing multiple priorities.
• Bachelor’s degree in marketing, business, or a related field (MBA preferred).

Mid-Senior level

Full-time

Marketing and Product Management

Medical Equipment Manufacturing

• Medical insurance
• Vision insurance
• 401(k)
• Paid paternity leave
• Paid maternity leave