VP Integrated Marketing

IL‑Bloomington; MN‑Lakeville; WI‑Sun Prairie;
Open to any Compeer location

Empowered to live. Inspired to work.

Compeer Financial is a member‑owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally.

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short‑term and long‑term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Cross‑functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

Casual/seasonal & intern team members are not eligible for benefits except for state‑mandated programs.

This position offers a hybrid work option up to 50% remote and is open to any Compeer office location in Illinois, Minnesota and Wisconsin.

This position drives the development and execution of integrated marketing activities along with the marketing operations function to meet strategic objectives and sales goals. Leads the communication for retail marketing strategy, vision and value proposition. Drives strategy, sets priorities, expands capabilities and measures performance for a high‑performing team responsible for market planning, content and brand management, process and scoring, marketing automation, technology and events.

Manages the marketing operations function responsible for campaign execution and analytics. Directly engages in and has responsibility for all segments of an agile and responsive marketing team that assists in bringing products to market quickly, increasing sales conversions and partners with the events team to bring appropriate client engagement to life.

• Champions the brand, serving as a role‑model for the vision, mission and values of the organization. Drives implementation of Compeer’s strategic initiatives.
• Leads executive leadership in defining the overall retail integrated marketing strategy, including target market identification, and competitive analysis.
• Collaborates with executive and sales leaders to ensure marketing initiatives support the sales process.
• Develops clear and concise positioning that guides messaging and other go‑to‑market strategies, including well‑articulated differentiation that ties back to business value.
• Keeps abreast of industry best practices, identifying and executing efficient and effective practices that enhance the team’s value.
• Builds and manages a best‑in‑class team of marketing experts. Oversees hiring, development and management of brand and communication marketing, working across the organization to develop programs that acquire new clients and maximize existing client relationships.
• Oversees the allocation of marketing budget to meet financial and strategic goals, ensuring spend is prioritized against company objectives and relevant growth drivers.
• Promotes a positive work environment that leverages the talents and abilities of team members in achieving organizational and team goals.
• Develops and manages cohesive, client‑focused integrated marketing strategy across retail business units.
• Drives speed to market for new products and expanded distribution channels with streamlined processes and strong partnerships across the organization.
• Leads the development of marketing strategies and programs, managing the approach to new client‑centric marketing and launch planning.
• Develops and executes annual and long‑range marketing plans based on in‑depth understanding of market segmentation, market trends,…