Marketing Manager

Your mission

Macaw is looking for a Marketing Manager to lead a creative and growing marketing team with a shared goal: turning Macaw’s promise, “Your guide in the era of AI”, into measurable, market‑recognized products and services.

As a core member of the Marketing & Sales team, you combine strategic thinking with hands‑on execution to drive brand growth, strengthen market presence, and generate leads. You’ll have a direct impact on Macaw’s future in a collaborative environment that values experimentation and continuous progress.

Our vision is to become a market leader recognized for creativity, customer engagement, and innovative results. You will lead a cross‑functional marketing team of two marketing specialists and one intern to help realize this vision. The team works closely with Sales, Tech Service Lines, and other departments to deliver integrated campaigns. We value open communication, mutual support, and a results‑oriented mindset.

What are you going to do?

• Drivetoplinegrowth through data‑informed marketing that attracts, nurtures, and converts high‑quality demand.
• Elevatebrandrecognition with distinctive storytelling and integrated campaigns that highlight our culture and innovations with AI.
• Plan, launch, and optimize multi‑channelmarketingcampaigns to drive brand awareness and customer engagement.
• Leadandmentortheteam
  , strengthening tactical execution and support open communication and celebrating wins, so great work scales.
• Manage the marketing budget and report on return on investment (ROI).
• Organizeandoverseecompanyevents
  , trade shows, and promotional activities.
• Utilize analytics tools to measure campaign performance and inform decision‑making.
• Research and experiment with marketing technology stacks to enhance efficiency and support our AI‑first approach.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 5+ years’ experience as a Marketing Manager with a proven track record in strategy and execution.
• Native Dutch speaker and fluent in English; additional languages (German) are a plus.
• Stakeholder Management: proven experience consistently engaging with senior stakeholders (top management, partners, sales, and technical leads).
• Team Leadership: experience managing and developing a team of at least three people, including growth cycles and PDPs.
• Expertise in campaign development, internal brand management, and event organization.
• Proficiency in marketing analytics and modern tech stacks, including Google Ads, Linked In, Dynamics CRM, Hub Spot, AI tools (Chat GPT, Copilot), and basic Word Press knowledge.
• Lead go-to‑market execution for portfolio and new AI‑driven services.
• Cross‑functional exposure is a plus: sales‑focused mindset and experience in employer branding/recruitment marketing.
• Flexible, energetic, and ambitious
  , with the ability to communicate proactively and remain assertive when needed.

What do we offer?

• Flexible working hours and the option to work in a hybrid setup;
• Company mobility budget that you can spend freely (for example, on an NS‑Business Card or by using your own car – we reimburse your mileage costs).
• 8.5% holiday allowance, paid in May.
• 29 vacation days per year for a full‑time position (which can increase to 33 if we achieve our goals).
• The option to buy or sell vacation days (up to 10 days);
• Training opportunities to support your personal and professional development.
• Phone and laptop that you can also use privately.
• Budget for your home office setup and internet;
• Beautiful office in Hoofddorp as your base, equipped with a pool table, table tennis, and an Xbox (as mentioned, we’re Microsoft fans).