Program Coordinator – Consumer Marketing

Program Coordinator - Consumer Marketing Contract - Remote

This person will be responsible for orchestrating various direct marketing and sales initiatives, collaborating with cross-functional teams, and ensuring the successful execution of marketing programs. Your ability to strategize, manage projects, and maintain a clear focus on our organizational objectives will be vital in driving growth and retention of our customer base.

This is a pivotal role responsible for successful planning, execution, and management of consumer marketing initiatives. The Program Manager will collaborate closely with cross-functional teams, manage marketing campaigns, and contribute to the achievement of growth targets and enhanced customer experiences.

• Partner on comprehensive marketing campaign strategies in alignment with the company’s overall objectives and business goals.
• Oversee the end-to-end execution of direct marketing campaigns and initiatives within the Consumer Marketing team.
• Maintain an ongoing calendar of projects and associated development timelines to manage workflow effectively and proactively for on-time execution.
• Facilitate regular meetings to ensure alignment on goals, share progress updates, and address any challenges or roadblocks.
• Utilize data-driven insights to inform program strategies and optimize marketing efforts.
• Conduct regular analyses of program performance, providing reports and recommendations to improve campaign effectiveness.

• Bachelor's degree in marketing or related field
• 1+ year of experience in an agency or in house role supporting marketing programs
• Good understanding of marketing principles and strategies, particularly 1:1 direct marketing campaigns, like email, direct mail, PUSH and SMS.
• Excellent project management skills, with a demonstrated ability to handle multiple projects simultaneously.
• Proficiency in data analysis and an ability to interpret and draw actionable insights from marketing metrics.
• Strong problem-solving skills and a proactive approach to addressing challenges.
• Familiarity with marketing tools and platforms, as well as project management software.
• Excellent verbal and written communication skills, with the ability to present complex information in a clear and concise manner.
• A passion for staying up-to-date with industry trends and best practices.