Experiential Marketing Coordinator

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

Workweek is seeking an Experiential Marketing Coordinator to help us bring innovative B2B experiences to life.

We host a wide variety of events—from monthly virtual events across all of our B2B brands, to retreats at a mountain ranch in Bozeman, Montana, executive dinners at Nobu Malibu, happy hours alongside trade shows in Vegas, community meet-ups in Austin, and more—because we believe in the power of in‑person connection.

The Experiential Marketing Coordinator will own the end‑to‑end marketing of our virtual events and assist with our custom live experiences (like executive dinners, industry happy hours, and more).

Reporting to the Director of Experiential Marketing, you'll be responsible for driving registration, ensuring seamless event experiences, and creating compelling marketing campaigns that fill rooms with the right audience. This role is perfect for someone who loves the tactical side of event marketing – from crafting the perfect invitation email to hosting tech checks to analyzing what's working. You'll work cross‑functionally with sales, production, and content teams to ensure every event delivers for both attendees and sponsors.

Note: All Workweek employees may work remotely, all work must be done in English, and availability to meet during the Central Time Zone workday is required.

• Own the full marketing lifecycle for virtual events from promotion through post‑event follow‑up
• Manage event registration tracking, monitor pacing, and proactively elevate issues to key stakeholders
• Host and coordinate tech checks and dry runs with speakers and hosts
• Serve as the behind‑the‑scenes host for virtual events on Zoom, ensuring smooth execution and strong attendee experience
• Develop and execute multi‑channel promotional campaigns (email, social, newsletter placements) to drive registrations
• Create post‑event communications and engagement strategies to maximize value from virtual programming

• Conduct audience research to assess the marketing feasibility of sponsor ICP (Ideal Customer Profile) goals
• Develop targeted marketing strategies and assets (invitation copy, social content, email sequences) to drive registration and attendance for sponsored experiences
• Build and manage custom attendee lists that align with both sponsor objectives and optimal event experience
• Create marketing materials that support sponsor engagement before, during, and after events
• Track performance metrics and optimize campaigns based on registration and attendance data

• Support additional experiential marketing projects and initiatives as the events business scales
• Contribute ideas for improving processes, increasing efficiency, and enhancing attendee experience
• Maintain organized systems for tracking event performance, attendee data, and campaign results

• 1‑3 years of event marketing experience, B2B‑specific experience a plus
• Experience with both in‑person and virtual events
• Deep understanding of event positioning
• Extremely detail‑oriented and able to balance multiple projects simultaneously
• Passionate about creating remarkable attendee experiences
• A team player:
  Willing to get your hands dirty and wear multiple hats to help build out a rapidly growing organization
• Competitive pay (we don't pay based on location, we assign value to the role)
• Equ…