Product Marketing Manager

Product Marketing Manager

Join to apply for the Product Marketing Manager role at AcuteMD
. Acuity

MD is a technology company that connects software and data to help Med Tech companies of all sizes transform how they bring their products to market. Each year, the FDA approves ~6,000 new medical devices. By combining quality data and tailored workflows, our platform helps Med Tech commercial teams get their devices into the hands of the healthcare providers who need them to improve patient care.

We're backed by Benchmark, Redpoint, and Ajax Health, and we're on a mission to accelerate the adoption of cutting‑edge medical technologies.

As a Product Marketing Manager you will drive and own go‑to‑market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will understand how our customers want to buy, articulate customer pain points and our corresponding solutions, lead new feature and product launches, and create assets that support field enablement and customer marketing activity.

You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management.

• Own Acuity
  
  MD's go-to-market strategy for a product surface area in our platform
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales‑enablement assets that proactively position our sales team for success
• Develop outbound messaging, including website content, product briefs, email marketing, and in‑product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross‑functional stakeholders and executing self‑led research
• Drive user‑facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to‑market efforts, including guides, case studies, videos, and blog posts

• 5+ years of B2B product marketing or similar experience, preferably within SaaS‑focused B2B enterprise software, technology, or consulting companies
• A track record of owning go‑to‑market strategy for products, product suites, or lines of business
• Strong business acumen with the ability to draw conclusions based on data
• Strong quantitative skills to construct customer ROI and price models
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross‑functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
• Excellent writing and presentation skills
• Ability to explain complex topics in simple terms
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast‑paced environment
• Comfortable working virtually and independently

• Experience owning pricing and packaging strategy for products and features
• Experience successfully positioning, messaging, or training on new products and features within a market
• Experience with product launches, customer marketing programs, sales enablement & training
• Healthcare and healthcare data experience
• Passion for technology and/or healthcare

• Ground floor opportunity
  :
  Join a high‑growth startup, backed by world‑class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Learning Budget
  :
  Reimbursements for relevant learning and up‑skilling opportunities.
• Remote work
  :
  Acuity
  
  MD is committed to supporting full‑remote flexibility for employees in the US. We provide a work‑from‑home stipend for all employees.
• Flexible PTO
  :
  Generous time off and…