Director, Customer Marketing

Director, Customer Marketing

As the Director of Customer Marketing at Buildertrend, you’ll shape how our customers experience our platform from their first login through long-term growth. Your work will guide builders from onboarding to advocacy, ensuring every interaction feels clear, valuable, and connected. By creating strategies that drive adoption, retention, and expansion, you’ll help contractors save time, reduce delays, and grow their businesses.

• Build and lead the customer lifecycle strategy from onboarding through retention and advocacy.
• Create a unified framework for lifecycle communications across email, in‑app messages, product updates, and other touchpoints.
• Partner with Product, Sales, Customer Success, and Services to align goals and deliver measurable outcomes.
• Coordinate customer communications to ensure clarity, timing, and consistency.
• Use customer insights and usage data to identify opportunities and guide decisions.
• Lead customer education programs that increase adoption and help users get more value from the platform.
• Oversee execution of customer‑facing campaigns including newsletters, nurture flows, and webinars.
• Collaborate with customer events and partnerships to define program outcomes and drive engagement across these channels.
• Develop scalable expansion workflows, campaigns, and messaging for upsell and cross‑sell opportunities that drive demand for our Accounts Payable and Professional Services offerings in partnership with Customer Success and Customer Growth teams.
• Align Customer Marketing outcomes to shared company KPIs across retention, adoption, NPS, and expansion revenue.
• Partner with Marketing and Revenue to implement the tooling, segmentation, and automation needed for personalized lifecycle marketing.

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience is required.
• 7–10 years of experience in customer marketing, lifecycle/retention marketing, or related roles within a B2B SaaS environment is required. Construction technology industry experience is a plus!
• 4+ years of management/leadership experience managing and developing high‑performing teams.
• Proven experience developing customer lifecycle marketing programs.
• Strong understanding of SaaS customer journey and lifecycle metrics.
• Expertise in segmentation, automation, CRM systems, and lifecycle measurement frameworks.
• Ability to create cross‑functional alignment across Product, Sales, Customer Success, and Marketing.
• Exceptional communication skills with the ability to create clarity, alignment, and momentum across diverse teams.

• Exceptional health packages, including medical, dental, vision coverage, life insurance, and short‑ and long‑term disability benefits.
• 401(k) plan with Buildertrend matching contributions.
• Generous paid time off, 11 paid holidays, and personal days.
• Parental leave and paid sabbaticals.
• Volunteer time off.
• Wellness program and onsite fitness center.
• Hybrid or remote work flexibility.
• Technology reimbursement for home‑office costs.
• Free daily lunches at the HQ and monthly team events.

Buildertrend is cutting‑edge, cloud‑based project management software with nearly 1 million users worldwide. We help builders work simpler, see more growth, and calm the chaos in their businesses by providing an all‑in‑one solution that delivers real results and changes the way the world builds.

Buildertrend Solutions, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, including natural or protective hairstyle, color, religion, creed, national origin, ethnicity, sex (including gender, pregnancy and pregnancy‑related conditions, childbirth, breastfeeding, sexual orientation, gender identity, gender expression, reproductive decision‑making), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law.

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