VP, Omnichannel Marketing

VP, Omnichannel Marketing | Pet Smart

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The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best‑in‑class, data‑driven marketing capabilities. The team focuses across 4 departments:
Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for pets and pet parents.

This role is based at our Phoenix Home Office. Associates are expected to work a minimum of four days in person each week, with one remote “flex day” allowed with leader approval. The hybrid approach fosters strong collaboration while supporting flexibility and individual success.

The Marketing Team fuels Pet Smart’s position as the favorite pet retailer by helping everyone experience more joy with pets. Rooted in a deep understanding of what motivates pet parents to choose Pet Smart, the team is responsible for driving traffic and sales to Pet Smart’s industry‑leading in‑store and digital experience. By delivering personalized, data‑driven marketing, the team plays a critical role in accelerating sales, strengthening customer loyalty, and fueling long‑term business growth.

• Develop integrated marketing plans that connect brand storytelling, customer engagement, and commercial objectives across owned, earned, and paid channels.
• Drive the omnichannel marketing strategy to deliver the value proposition of Pet Smart as a leading online retailer, with a wide range of services, experiences, and products in store.
• Manage marketing investment and have accountability for driving traffic and sales at a strong return on investment.

• Champion the development of omni‑channel campaigns and experiences that drive awareness, traffic, conversion, and loyalty across eCommerce and retail stores.
• Lead strategic relationships with agency and media partners to deliver best‑in‑class marketing performance.
• Advance the integration of data, CRM, and analytics into marketing decision‑making to optimize performance and personalization.

• Partner with Merchandising, eCommerce, Store Operations, Services, Loyalty, and Private Brands to create integrated customer journeys that align with enterprise growth priorities.
• Collaborate with Corporate Communications, Creative, and Public Relations to ensure message consistency, authenticity, and brand coherence across all customer and associate touchpoints.
• Partner with Finance to ensure disciplined investment management and deliver strong ROI from marketing initiatives.

• Lead and inspire a high‑performing team of marketing professionals, fostering a culture of creativity, accountability, and continuous learning.
• Build organizational capability in integrated marketing strategy, customer engagement, and data‑driven storytelling.
• Serve as a key leader within the Marketing leadership team, helping shape the department’s strategy, operating model, and culture.

• 15+ years of progressive marketing leadership experience, including at least 5 years in a senior strategic or enterprise marketing role.
• Proven success leading integrated marketing campaigns for a large‑scale, multi‑channel retail or consumer brand.
• Deep expertise in omni‑channel marketing strategy, brand storytelling, paid media, CRM, and experiential retail marketing.
• Demonstrated ability to translate customer insights into impactful commercial strategies.
• Proven financial and analytical acumen with a track record of managing significant marketing investments and delivering measurable business outcomes.
• Exceptional leadership presence, communication skills, and ability to influence across all organizational levels.
• Experience leading large teams and agency partnerships in a matrixed, fast‑paced environment.

• This role requires collaboration, teamwork, and face‑to‑face interaction with colleagues,…