Senior Affiliate Marketing Manager

About the job

Our client is an emerging thought leader in the use of probiotics to target specific, life-impacting health issues. Their proprietary formulations that combine ailment-specific probiotic strains with medicinal mushrooms, herbs and amino acids are changing the way probiotics are perceived and used.

Their mission is to inspire everyone to tackle their health issues from the gut in order to enable them to live their best lives. They are in a hurry to get that message out there and fully embraced by the world at large.

That means their small, lean team is fast-paced, energetic, creative and always driving toward a common goal. They have a great working environment where everyone is motivated and attitude is key.

The position is open only to an experienced affiliate manager with a proven track record in the Nutritional Supplements (or similar) industry for identifying, recruiting and nurturing affiliates, influencers and JV partners to drive qualified, high-converting traffic to Company website and DR offers.

As they are in a virtual start-up mode, you will be self-motivated, creative, energetic and able to work in a high-energy environment to help create high-value offers for their partners and to build and exceed their Affiliate/JV revenue goals.

• Build and manage a budget for affiliate/JV/influencer recruitment and marketing spend to optimize CPA and AOV, and to maximize ROAS.
• Identify and recruit new Affiliates, JV and Influencers:
  Find and develop Affiliates/Partners/Influencers that will increase brand awareness, qualified traffic and sales.
• Collaborate with internal teams to create landing pages and improve conversion rate. Craft landing pages, affiliate swipes and other creatives for their content to distribute through relevant paid programs.
• Work with digital marketing manager to plan, execute, and measure experiments on conversion tests. Evaluate and propose optimizations based on website structure and performance.
• Ensure they are leveraging all possible up-selling, down-selling and cross-selling techniques to increase average order size.
• Research and test partnerships with other players (ex : health & wellness magazines/blogs, associations, professional memberships) to expand reach, generate leads, and lower cost-per-acquisition.
• Create stronger relationships with current Affiliates/JV/ Influencers:
  Establish clear communication, ongoing support, and create more opportunities for promotions.
• Boost affiliate participation and performance in current promotions:
  Engage affiliates to participate actively in ongoing promotions and campaigns.
• Define key marketing metrics, measurements and translate into reports and dashboards in order to determine overall performance of the performance marketing efforts and channel.

• You’re a talented, experienced, well-connected, and hungry Affiliate Manager, who is results-driven and motivated with a non-negotiable commitment to exceeding goals and objectives.
• You are creative and improvise, constantly leading the re-writing, split-testing and improving of their offers for incremental yet consistent conversion gains.
• You have a proven track record in Affiliate/Influencer/JV Management crafting win-win solutions and closing deals.
• You are friendly, outgoing, engage easily in conversations, are a great listener and have the interpersonal skills that lend to cultivating deep connections.
• You have a passion for wellness and natural products, with a strong interest in learning and practicing the principles for your own growth.
• You have experience prioritizing multiple projects in a fast-paced, quickly changing environment, and delivering them on time while meeting performance goals.
• You are organized and detail-oriented.
• You’re enthusiastically seeking a full-time position and you are looking forward to dedicating your focus to that position.
• You are willing to travel to trade show, conferences, seminars and company events a few times per year to learn about, network and engage with their peers and affiliate partners, and meet new ones.

• 5+ years successful…