Demand Generation Manager - Holland, MI; remote

Demand Generation Manager - Holland, MI (remote)

life insurance, vision insurance, parental leave, paid time off, long term disability, tuition reimbursement, 401(k), remote work

Join the Future of Workspace Innovation at Haworth
Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture - we're revolutionizing the way the world interacts with spaces. As a global pioneer in workspace design since 1948, we've been pushing boundaries and redefining possibilities for over seven decades.

We're looking for visionaries like you to help write the next chapter of our story.

Discover more here!

Job Overview

We are currently looking for a Demand Generation Manager to join our team!

As a Demand Generation Manager you will:

Be Responsible for developing and executing digital strategies to generate and nurture leads, driving pipeline growth, and ultimately driving revenue generation. You will work closely with the marketing, ecommerce, and product teams to create and implement effective demand generation campaigns that align with our business objectives. Equal parts growth strategist and AI-native operator to lead digital demand generation and funnel optimization.

You're a strategic thinker and hands-on operator who thrives on measurable impact.

This is a hands‑on, high‑impact role where you'll use a blend of AI tools, marketing automation, and website optimization platforms to drive a measurable pipeline. You'll focus on increasing and converting website traffic, driving funnel activity, conversion rate optimization and executing campaigns end‑to‑end.

Key Responsibilities

• Develop Demand Generation Strategies:
  Develop, lead, and oversee the implementation of comprehensive demand generation strategies to drive lead acquisition, pipeline growth, and revenue, ensuring alignment with company objectives and market trends.
• You will own demand generation end‑to‑end, from strategy to execution and analysis, implementing a strategy that drives the pipeline for sales‑led growth and achieves revenue and growth goals.
• Scale demand generation programs effectively to maximize reach and optimize return on investment (ROI).
• Drive the generation of high‑quality leads, Develop and execute ABM campaigns and partner closely with internal teams to ensure seamless lead flow and conversion into qualified pipeline for new customer acquisition.
• Implement advanced lead nurturing programs that effectively guide prospects through the sales funnel, accelerating conversion from awareness to purchase.
• Monitor funnel metrics and identify levers for generating qualified leads and accelerating pipeline velocity and revenue growth.
• Integrate and leverage Artificial Intelligence and Machine Learning tools to significantly scale demand generation execution and drive efficiency and output
• Optimize the use of marketing tech stack (Hub Spot, CRM integrations, attribution tools) to ensure seamless campaign execution and visibility. Maintain accurate tracking and attribution of leads throughout the funnel.
• Leverage AI and Automation for Scale:
  Leverage AI and marketing automation tools to scale content creation, run experiments, optimize workflows, and accelerate campaign execution, while ensuring adherence to best practices.
• Build, Direct, and Optimize Multi‑Channel Campaigns:
  Direct the execution of multi‑channel campaigns - including email marketing, social media, content marketing, and paid advertising-through team coordination, monitoring performance, and refining strategies to maximize ROI.
• Analyze Performance and Drive Continuous Improvement:
  Analyze campaign performance data to generate insights, report on key metrics, and continuous optimization efforts to enhance marketing effectiveness.
• Stay Informed on Market Trends and Competitor Activity:
  Lead market research and competitor analysis efforts to identify growth opportunities, inform strategic decisions, and maintain competitive advantage while promoting innovation within the team.
• Lead a culture of inclusion and belonging, promoting member engagement, sustainability, and continuous improvement.
• Must be able to perform all essential job functions…